What is social media marketing?

By February 24, 2020 Blog, Marketing

In this day and age, you and your brand or business really need to be using the various platforms available for social media marketing.

So, What is Social Media Marketing?

Social Media Marketing or SMM is basically another form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

Related: What is Email marketing?

This involves publishing content on your social media profiles, listening to and engaging your social media audience, analyzing your results, and running social media advertisements where due.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

The commoner platforms used in Social Media Marketing today

In the beginning, Social media marketing was all about publishing. It was all about traffic, traction, and sales, hopefully. That has since evolved. Social Media Marketing has become something more.

What people are saying about your business matters – and now brands are following up on conversations in their respective industries keenly, while responding strategically (social media listening and engagement). If you are want to know how well or bad you are doing on social media, you can check this out using the various analytic tools on the respective social media platforms. If you hope to reach a specific audience, highly-targeted social media ads are the answer (social media advertising).

For Social Media Marketing to work out for you, you need to understand the Pillars which make it firm.


This is where the hard questions are going to start for you. You need to understand your goals before embarking on a social media marketing campaign.

What are your goals? Achieving brand awareness will take different efforts from generating website traffic, or sales or even engagement.

But then again, what social media channels are you going to use?  The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.

Then, the kind of content to share also matters. You will need to choose between links, videos, and images. Will you be sharing news or educational content in your arena?


With over 3 billion social media subscribers, your content is going to be reaching out to a lot of people theoretically. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience resonates with, at the right timing and frequency.

Read: Best Time To Post On LinkedIn

There are a number of scheduling and publishing tools available to the social media marketer and luckily, MonkeyPesa is developing one too.


With the growth of numbers on social media, this translates to increased engagement and conversation involvement. Possible clients will be commenting on your social media posts, tagging you and sending messages.

Read: How To Grow Your Facebook Following

The tags could be pointers bout your competitors or directly about your brand and this will warrant your monitoring.


Social media marketing is definitely a game of numbers. As you engage every other month, you will need to know how the posts are performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?

Analytics are important to consider for Social Media Marketing

To get more in-depth analytics information or to easily compare across social media platforms, you can use a wide range of social media analytics tools available.


When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads are specific and will let you reach the intended audience.


Social Media is evolving with technology and so is social media marketing. Facebook and Twitter are now having avenues for live broadcasting. Facebook and Instagram are providing room for stories to promote what’s happening.

This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.

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