Business Management is the coordination of people and resources to accomplish all various aspects of a business. These can be ranging from the production of materials, money, and machines, and involves both innovation and marketing.

Business management encompasses organizing, planning, leading, staffing, or controlling and directing a business effort to achieve the company’s goals in the first place. For a business whose primary goal is profit, the focus is creating value for customers to benefit stakeholders at the end of the chain. In a nonprofit scope, business management will focus on keeping the faith of its supporters and donors.

The management size can be anything from a single person in an organization to thousands of managers in companies that are in different nations. In bigger organizations, the policy is defined by the board of directors and then carried out by the CEO, or chief executive officer.

The goal of management is to get people together to achieve the same desired objectives and goals by using the resources that are available effectively and efficiently. First and foremost, passion is key in business management, but it can not steer the ship alone. You need a supporting cast. You will need core skills like business planning, strategy, finance, and marketing. If the entity is to hire others, you need apt communication skills at your fingertips.


Fundamentals of Business Management

Managing a business takes a lot of knowledge and experience in these key concepts of business management.

1. People

Human resource is your companies greatest asset. These are the people you are going to rely on to help you realize your goals and dreams. While managing other people (people management), you need to learn the key leadership and communication skills that you need to be a successful leader and build a strong organization.

People Management is an aspect of business management that is key to developing and retaining your company’s talent, making the Human Resources (HR) department the key to the company’s long term success. People managers ought to possess the skills below:

  • Patience. The ability to stay calm in nearly any situation, because they deal with people of different backgrounds and mannerisms.
  • Effective communication skills. To be great at conveying ideas, opening associates up to new ideas, deciphering non-verbal communication, and are strong written and verbal communicators.
  • Trustworthiness. Be consistent and impartial to earn the trust and respect of employees. They also serve as an advocate for employees.
  • Problem-Solving Skills. People managers know how to diffuse a tense situation and are skilled in conflict resolution.

2. Operations

This is what you would call the back end production house of any product or service. The “Behind The Scenes” efforts. Operations Management demands stellar planning and supervisory skills to ensure that work gets done on time, and is quality.

Operations managers have responsibilities such as:

  • capacity planning
  • analyzing the productivity of groups and teams
  • quality control and improvement, and
  • resource management.

3. Accounting

Accounting or Finance Management roams majorly about budgeting, investments, and purchases. This is where the money matters of the company get explained. Your accounting professionals can read, analyze, and prepare financial statements, an essential skill if you plan to start or run a business.

Read: Can Software replace Accountants?

4. Marketing

In many instances sales and marketing work hand-in-hand. Marketing is much more than simply advertising a product or service. You are supposed to listen to the customer and identify their problem and how you will help them. You are expected to build a rapport with the prospects. Sales Prospectings Tactics 101.

With Marketing Management, you learn core concepts of marketing including segmentation, targeting, differentiation, product positioning, and much more. Real-world business scenarios will be used to learn about different marketing strategies and tools for analyzing and discovering opportunities.


Marketing managers are responsible for:

  • Creating a unique and compelling brand identity
  • Identifying and cultivating a target audience and
  • Deploying marketing campaigns to effectively engage this audience

5. Strategy

This is where innovators and critical thinkers that keep you ahead of your competition come to play. How does your business compete in the industry? How can you create a competitive advantage? They usually provide answers to these questions.

Their job is to analyze industry trends and competitors and use critical thinking skills to create business strategies that help you develop innovative ways to maintain a competitive advantage.

They are usually responsible for:

  • Ongoing planning, usually at a high level
  • Goal setting, assessment, and analysis
  • Creating new strategies to accomplish goals based on progress, competitors, and changes in the industry or market.



MonkeyPesa is here with a ready-made Business Management Suite that helps streamline everything from Leads to Deals, Tasks, Accounts, and contacts.

MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized.

This Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing and customer support, all in a single business system.

You can contact us on or by a phone call or WhatsApp +256757537658

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