What is the Best Time to post on Instagram

By February 12, 2020 Blog, Marketing

We see so many businesses struggling with how to grow on Instagram. We are sure by the time you are reading this, this could be a pain point for your business/brand as well. Part of the reasons you could be missing out on the juicy relevant traffic to your Instagram could be just because of the timing of when you are posting.

But before we dive into the best time to post on Instagram, let’s understand some statistics on Instagram.

Statistics on how Instagram is used

  • 71% of the billion monthly active users on the Instagram app are under the age of 35.
  • Instagram users spend an average of 53 minutes per day. 500 million Instagram accounts use Instagram stories every day.
  • 83% of Instagram users discover new products and services on Instagram. 63% of the Instagram users log in at least once a day.
  • 200 users visit at least one business profile per day.
  • Instagram’s potential advertising reach is 849.9 users and 1/3 of the most viewed stories are from business.
  • Instagram is the second most downloaded app in the apple play store.
  • Instagram is the most 10th most popular Google query.

Instagram is becoming more and more important to brands. The f vact that visual is more appealing than text, is more than reason enough for brands and businesses to look into the social network platform as  an avenue to publish and popularize their products and services.

The time for posting on Instagram by days of the week varies, for example, the best time to post on;

  • Monday is between 11:00 a.m. to 5:00 p.m.,
  • Tuesday 5:00 p.m., 9:00 a.m. to 6:00 p.m.,
  • Wednesday 5:00 a.m., 11:00 a.m., 2:00 p.m., 3:00 p.m. and 5:00 p.m.
  • Thursday 5:00 a.m. , 11:00 a.m. , and 3:00 p.m. to 4:00 p.m.,
  • Friday 5:00 a.m. ,9;00 a.m. to 4;00 p.m. ,
  • Saturday 11:00 a.m. ,
  • Sunday 10:00 a.m. to 2:00 p.m.

The Instagram algorithm favors “recency” when it determines which posts you will see in your feed. It’s not strictly chronological, but it’s designed to serve you fresh content that you’re likely to engage with.

That means newer posts are more likely to appear in your feed first, no matter how many times you refresh it. So, you need to make sure your posts are “recent” when your followers are most likely to be online. That way, they’ll be more likely to see, like, and engage with your content.

The best time to post on Instagram for a technology business would be; if you want people to like your Instagram posts, the most ideal time to post is at 5 p.m. EST on Wednesdays. On average, the team found that 2 a.m. and 5 p.m. EST are the best times to post if you want your followers to pay attention to you; the worst times are 9 a.m. and 6 p.m. Also, Wednesday is apparently the best day of the week to post, though not by much.


Technology companies

Monday and Tuesday at 2 p.m.

The top tech Instagram accounts get the most engagement, on average, when they post on Tuesday at 2 p.m. More recently, however, their top-performing day has switched to Monday. Both days are good options to post.

When not to post: There’s no reason not to experiment with your posting schedule. Just make sure you also post on Monday and Tuesday at 2 p.m.

Instagram timing best practices

  1. Know your audience (location, habits, etc.)

Knowing your audience or your followers is important to your success on Instagram, find out the age bracket of your followers, and know what time they are always active and what their interests would be. Having a look at your Instagram analytics will show you what time they are most often using the social media network, their basic demographics, and what kind of content they like best. More so Instagram analytics will tell you what time zone the majority of your followers reside in, who they are, what do they do and where do they come from.

  1. Always keep testing

Don’t limit yourself to posting on Instagram only at the best times because things change and it’s always good to try posting even on other different days and times. The demographics and habits of your followers are different because people visit their social media pages on different days of the week and different times so keeping updates on different days would still be ideal. Test new times at least twice to make sure an Instagram post’s success is not just about its content but also the different days you post.

  1. Make the best use of your content

Timing isn’t the only factor in a post’s success. If your goal is to effectively engage your audience on Instagram, you’ll need nice professional-looking photoscatchy captions, and smart hash tags as well. If you want to go a step further, consider the effective use of your posts for Instagram shopping, and create an effective landing page on which followers can see and get to know more of your products.

  1. Schedule your posts in advance

Get your post updates ready and organized in time different software tools can be used for example ZOHO which has a system whereby a post is uploaded and time is set automatically when the set times and the dates are on. This will help not to miss out on posting on the best times and days.


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