One thing is true – with the explosion of social media, social media marketing is becoming more and more relevant and now people are searching for social media management tools to make it seamless.
How would you love for your social media marketing to be done? There is so much to do, ranging from creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Everyone needs that all-in-one social tool where all this can happen to reduce and save time and also utilize resources resoundingly.
Related: Social Media Marketing Strategy
There are many social media management tools that can have you dropping your jaw, beginner or seasoned marketer but while we are ranking their validity and resourcefulness based on how they can help you with core social media management functionality.
Social Media Management Tools Should Basically be About:
- Engagement – A single dashboard where you can monitor all your social network messages and engage with your audience.
- Scheduling – A system of scheduling and recycling your content to each social network.
- Reporting – A method of analyzing and reporting how your content performs on each network.
Well then, we will dive right in with the across-the-board resourceful social media management tools.
At the top of the food chain, is the United Kingdom’s Sendible. Founded in 2009, this is the best social media management tool for SMEs, corporate marketing teams and digital agencies to promote, analyze and track their brands across all social media platforms. Their dashboard enables the marketer to engage with clients, monitor brand performance and also check analytical performance.
Everything is stored in the interactive calendar, so if anything needs adjusting you can drag-and-drop the content accordingly. Once you discover your best-performing content, you can recycle it with repeating schedules.
Sendible’s pricing is calculated per number of services. A service is a one-way interaction with any social media network. For example, posting and streaming to 1 Facebook page would count as 2 services.
Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Analytics
$29 1 user/month, 12 services*, no reports
$99 3 users/month, 48 services* 6 reports
$199 7 users/month, 105 services*, 35 reports, unlimited scheduling
$299 12 users/month, 192 services*, 60 reports, unlimited scheduling
* A service is a one-way interaction with any social media network. You may need multiple services per social profile
Read More on the Sendible Review.
As a social media management tool, eClincher allows you to browse through your various social media accounts, pages, and groups with one intuitive tool. It’s a revelation for social media managers, businesses, marketing professionals, teams, and agencies.
eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance. In other words, it provides for basic social media management. On top of the obvious, eClincher enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers by topic, location, and even ranking.
As soon as you log into eClincher, you’ll see how many pending notifications you have. Once you’ve answered a message, it disappears from your list so you can focus on the remaining messages.
The Auto Post feature from eClincher lets you recycle your content via three types of queue:
- Recycle Queue – Recycle your evergreen content
- One-time Queue – Publish your posts once
- End-date Queue – Recycle your queue content until a specified end date (great for campaigns).
Neal Schaefer goes on to describe eClincher as:
It’s a killer feature for companies who have lots of evergreen content and want to share it on a periodic basis across a wide variety of social networks.
Supported Networks: Facebook, Twitter, Instagram, Instagram Business, Google My Business, LinkedIn, Pinterest, YouTube, Google Analytics
$59 1 user/month, 10 social profiles, unlimited posting, inbox CRM and unlimited live analytics reports
$119 3 user/month, 20 social profiles, unlimited posting, inbox CRM, unlimited live analytics reports, profiles/users add-on*
$219 6 user/month, 40 social profiles (unlimited brands), unlimited posting, inbox CRM, unlimited live analytics reports, profiles/users add-on*
$6/month 1 social profile add-on
$20/month add-on user
Read More: eClincher Review
The Hootsuite platform offers you the tools to manage all your social profiles from a single dashboard and automatically find and schedule effective social content.
According to Blogging Wizard, Hootsuite uses multiple Streams rather than an ‘inbox’ to manage engagement. You can set up streams for each social network to monitor its content. And you can use tabs to organize your streams into groups. In effect, you create your own dashboard. If you’re working in teams, you can assign posts to the right person, department, or region.
HootSuite is probably the biggest social media management tool and is used by over 15 million people and more than 800 of the Fortune 1000 companies. This is probably because it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress
$45 1 user/month, 10 social profiles, unlimited posting
$189 3 user/month, 20 social profiles, unlimited posting
$599 (only annual billing) 5 user/month, 35 social profiles, unlimited posting
HootSuite Review: Read more.
Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features. AgoraPulse combines all your content in one place for all your profiles so you can reply, review, assign or tag. Check them off one-by-one, and your inbox will be clear.
AgoraPulise has gone ahead to win over subscribers by their competition monitor and analyst. This tool helps you identify who directly is in competition with you and how they are going about their business.
Supported Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube
$99 3 user/month, 10 social profiles, additional profile – $12/month, add-on user $39
$199 6 user/month, 25 social profiles, additional profile – $9/month, add-on user $39
$299 12 user/month, 40 social profiles, additional profile – $6/month, add-on user $39
$499 20 user/month, 70 social profiles, additional profile – $4/month, add-on user $15
5. Sprout Social
Sprout Social is a leading social media management tool that provides engagement, publishing, analytics, and collaboration tools for teams of all sizes, and is in a way similar to Hootsuite, as it combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
It has a Single Stream Inbox where you can manage all your messages in one place. You can manually mark completed messages and hide them from the inbox so that you remain focused on the current workload.
For teams, there’s the option to add custom tags to categorize messages, filter the inbox and share the workload. You can also see live activity updates in the inbox when a teammate is viewing or replying to a message, so there’s no chance of duplicating tasks.
Supported Networks: Facebook, Twitter, Instagram, LinkedIn
$99 1 user/month, 5 social profiles
$149 1 user/month, 10 social profiles
$249 1 user/month, 10 social profiles
Extended Review: Sprout Social
Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
It has automated chatbots that keep throwing you suggestions on how to better your social media handling. You can set up various automation with it, including scheduling and publishing.
Supported Networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn
$9.99 1 user/month, 2 social profiles, 100 posts/month
$49.99 1 user/month, 5 social profiles, 100 posts/month
$99.99 1 user/month, 50 social profiles, 800 posts/month, add-on profile – $25/month, add-on user – $25/month
7. MonkeyPesa Social Media Management Tool
This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.
There is a host of other social media management software or tools you can employ like Tweetdeck for Twitter purposefully, Tailwind which is great for Pinterest and Instagram, Later which focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles. A tool/software of preference will be determined by what network the marketer needs properly optimized, the features a social media management software is providing and how efficient the said software is.
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