You have to be wondering what kind of social media content is going to do it for you and your business because social media is here to stay. Irrespective of what you do, social media marketing needs to translate to sales at the end of the day and you want your social media content to e driving the sales home.
Related: Increase Your Social Media Shares
Social Media Content For Value In 2020
We shall right in with the different forms of content we think you can employ for better results this year.
Infographics are social media content Kings
According to a study, 70% is the rate of understanding labels with text only. Humans are naturally more receptive to visual content. his rubs perfectly into social media content. Infographics are usually eye-catching and informative. Due to this, infographics usually get more engagement and sometimes can rack up quite a lot of shares.
If you can afford graphic designers, there is a host of tools on the internet with free to access services like CANVA which have premade templates that can easily be customized with text. It’s perfect for adding taglines that complement your attention-grabbing headlines.
Yes! Podcasts are becoming reliable social media content machines. They are being lauded as the new radio, online radio.
They have become very popular around the internet now but given the fact that some sites don’ have room for audio productions, you may have to:
- Share the link to the podcast
- Create a static image, place the podcast audio over the top, and upload as a video.
A Podcast calls for regularity and variance/relevance in content to keep the listeners engaged.
By the way, if you haven’t yet started using Livetsreams as a unique form of social media content generation, START NOW.
After you’ve finished broadcasting your Livestream, you can choose whether you want the content to be available to others afterward. This will enable people that missed your content when it went live to check it out. This is majorly for Facebook and Twitter.
There is a level of naturalness and transparency portrayed by live streams that is more acceptable than the pre-planned and overly edited shows put out on different media.
VR, otherwise known as Virtual Reality, is a real big hit at the moment. And it’s no wonder – brands that are creating and sharing VR type content are seeing increased engagement.
Some brands are even creating interactive content by using Virtual Reality. So, if you want to make your brand stand out with the help of interesting content your audience can engage with, it’s worth investing in a 360 VR camera. (via Post Planner)
But don’t worry – even if you don’t have a VR headset, you can still interact with VR content, whether it’s on Facebook or YouTube, etc.
Key Takeaway: Invest in a 360 VR camera, take interesting high-quality images, and share them on your social channels.
Think of creating interactive VR content that could potentially go viral with lots of shares and engagement.
Watch out for the kind of social media content that is going to send your following into emotional tailspins – that is engagement. It could be positive or it could be negative.
If you are spreading positivity, you are going to be lauded for looking out for the goodness.
On the other hand, a little negativity doesn’t hurt. it is bound to stir up debate and this is beneficial for you by all means. There is engagement being fostered by you which makes you a relevant contributor.
Honestly, there is no greater testament to your work than a happy client or customer. They can help you with your marketing way easier than your entire marketing department just by sharing their experience while being served by you.
Sharing client testimonials is a great way to get your potential prospects to feel safer about choosing you over a competitor.
There are different kinds of content that appeal to different audiences. Also, the timing on your social media content must be right for you to get the results you expect of your content. The goal is to generate social media content that is going to get you many likes, retweets, comments, and shares.
Related: Social Media Marketing Strategy Tips
This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.
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