Social Media Advertising and why you should do it in 2020

By February 28, 2020 Blog, Marketing

Social media advertising is now a must for you if you are going to have a successful social media marketing campaign. Organic reach is now hard to float by and the days of simply posting on social and expecting all your followers to see everything are over.

Let’s Look at the numbers prompting social media advertising a bit.

There are over 3 billion social media users and more than two billion of those people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months.

The world’s most used social platforms – Hootsuite

Paid social media advertising is a whole different issue as compared to traditional advertising. The data algorithms on these numerous sites all you to tether content for a specific audience and be able to thereafter find and get it (reach) them.

Related: Social Media Marketing Strategy

These social media advertising formats do come with analytics which can give you perfect insight on how the various promotions are performing with respect to the demographics chosen. Social media is now much more, wich marketers looking for more engagement, more leads, and sales – this is going to translate to social media advertising if these are to be observed more aggressively.

So, why again would you want to go in for social media advertising?

The numbers, costs, and strategies that are undertaken in social media advertising are as direct as they come. Let’s understand why you should consider doing it:

1. Increase your reach

One way to increase and amplify your reach, and of course engagement is by going in for social media advertising. For Facebook especially the algorithm dictates that posts from close family and friends will appear on your timeline first, and given the many users on the platform – organic reach is fast diminishing.

The only way to reach out to your audience is by targeting to actually reach them. Once the reach widens, the conversation grows.

2. Advertising is cost-effective

When someone here advertising anywhere the assumption is usually that it is expensive. Well, social media advertising caters to your budget appropriately. You can consider taking realistic loans to finance with “a technology-based lending system” for an advertising campaign that will drive sales.

There are rates starting from as low as USD 1. The average cost per promoted Tweet is $1.35 and the average cost per 1,000 impressions on Instagram is $6.70. Though the cost is greater, Instagram boasts more engagement than other platforms, according to Forrester.

3. Social Media Advertising has a High ROI

The main reason why you are going into advertising is so that you make sales. And social media advertising provides you with just that.

With the perfect content for the target audience, you’ll see returns on the invested money within no time. And the best thing is that most of the audience impressed will be long-term followers with a high potential to be life-long customers.

4. Targeted Audience

While social media has over 3 billion users, you can not control whose timeline your content is going to show up on.

That is where targeting comes in. Your metrics and advertising parameters will make sure your content only gets to appear on timelines of people that you want to see it, and usually they are the ones who are interested in it.

Related: How To Grow Your Social Media Audience

This helps with your content hanging around the internet among a billion other pieces of information.

5. Reach Mobile Users, Easy.

According to Pew Research, 80% of the time spent on social media is spent on a mobile device. Most social media advertising platforms are now being optimized for mobile and it makes sense – there are over 2 billion users a day. That’s a huge number.

Mobile Apps Usage

And with tech advancement, it is going higher by the day.


This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.

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