If I asked you today, How do you manage your business? This looks like something obvious but is it? Is it really? Each organization has sales, marketing, accounting, customer support, customer relations management and as the head of your organization, you need to stay ahead of it all? Unless you have run a big organization or have years of experience, it is not that obvious. As a start-up or a growing company some times you may need a little help or guidance to nurse you in the best possible direction or to just help you improve what you have in place.
Business management image:
Business management is about structures. As the business grows it becomes more about oversight than you personally doing things. The better the structures are the easier it is to oversee every aspect of your organization. As an owner/ CEO/ manager you have quite a number of things to look at. From sales, marketing, accounting, CRM to customer support here is a step by step guide on how you can manage:
This is the most important segment of every company yet most startups tend to put the least efforts towards this. Keep in mind the role of marketing is about 2 things:
- How do you make more and more leads/ prospective clients come to you each month?
- How do you make your brand look better month after month?
Every business survives on its ability to create more business each month. If no resources, time or effort are dedicated to creating more business then how do you anticipate to grow your business?
Segments within marketing:
- Content creation
- Distribution channel
- Analysis of marketing Data
Everything marketing is about content. The more content you provide to your clients that relates to them, the better they relate to your company.
The better the quality of content provided the more reputable your company looks
a) Video: Video is the most highly rated type of content. 80% of buying decisions are attributed to video. It is recommended investing a little more resources in video content than written. It’s much easier to sell your story in video as opposed to written content.
b) Text: Don’t get me wrong, I know video is more powerful at making the purchase decisions but text is crucially relevant. It plays a huge part in how content is discovered.
c) Audio: Audio has become more and more relevant over the years. About 40% of voice searches on google are now made by voice especially through devices like Google Home and Alexa. This is projected to grow over the next few years. Positioning your content to adapt to the growth of voice is mandatory.
All these types of content are important for your business. You as a CEO need to strike some sort of balance towards producing all this content
What kind of business are you running? Is it a B2B or a B2C?
If that is known? What are you trying to achieve? Is it links back to your site? Is it views? Engagements? Each of these questions leads to a different answer. If you are in B2B LinkedIn would be most ideal, in B2C Facebook, IG would work best. Looking for click backs to your website? Pinterest would be number 1 for you. Targeting Youths, Snapchat or TikTok would work best.
So much testing is involved in this. Put more focus on the opportune platform but still post everywhere.
Marketing is about testing and re-testing then retargeting what is working and ditching what is not. Analytics help in answering some of the questions you may have. Things like what is working, what isn’t are answered by this segment.
How do you visualize and analyze what is working and what isn’t?
Need any help with any of this? Please contact us and we will be in position to help HERE
Sales are a little straight forward when you are alone. When your sales team begins to grow and when the number of clients begins to increase is when the issues begin. As the head of a company, it is relevant you stay ahead of the quality and if the salespeople are doing everything right.
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