By March 26, 2020 Blog, Marketing

If You don’t have any knowledge about landing page software; in this article, we are going to look at, what landing page softwares are? Who uses landing page soft wares and the different landing page softwares you can use. Landing page software is usually drag-and-drop meaning you can move elements around at your will, which helps marketers, create an experience that nudges the visitor and converts them into leads.

A landing page is web page that provides further information when a potential client clicks on a smaller embedded advertisement on another web page. Landing pages are also known as lead capture pages and they provide information directly related to the advertisement selected by the viewer.
A landing page is the most important piece of puzzle of any well designed marketing campaign. It is where the visitors see your offer for the first time and decide to give it a go or close the window and forget about you.

Landing pages are optimized for conversions when a user takes action like clicks, signs up, downloads a PDF or something else.

Landing pages can be used by every individual who is trying to build a business but they are largely used by;

  • Entrepreneurs and marketers running performance marketing campaigns like Facebook Ads and Google Ads must have landing page software. This is the only way they can be able to run experiments rapidly and reduce your cost of acquisition to a profitable number.
  • Entrepreneurs selling high ticket items over $1,000, if you are selling something expensive for example consulting services that requires a lot of proof points it is good to use landing pages.
  • Marketers, product managers and entrepreneurs who want to A/B test. Enterprise A/B testing tools like optimizely are expensive. Therefore to test calls-to-action, value propositions or even new features, landing page software are the easiest way to use.

The different kinds of landing page softwares one can use


Unbounce is the easiest way to build and test custom landing pages, website popups and sticky bars, improve your post-click conversion rates and launch more campaigns fast. This one of the first landing page software and still the best. Unbounce has easy user interface with easy drag and drop editor, friendly plugins and can edit pages to make them mobile responsive. Unbounce’s features include; over 100 out box templates, dynamic key word insertion for search engine marketing campaigns and can as well add map
This creates a stunning, professional landing page for free with Wix. They offer a few different ways you can build your site: Wix Artificial Design Intelligence, Wix editor, & Wix code. Whether you’re creating a site for the first time or you’re a pro, they have got you covered. Wix ADI builds you a unique site with professional text, images & more. Wix Editor gives you total design freedom with advanced functionality & easy drag & drop. You can create a state-of-the-art website & web apps.
The features of wix include; form creation, responsive, templates, analytics, search engagement optimization management, real time editing and drag and drop.


Instapage allows you to create a stunning, on-brand, mobile-responsive landing pages with over 200 templates. It is a useful tool for the casual blogger, online small business owner and the powerhouse search agency alike. Instapage creates beautiful landing page as simple as drag and drop and it takes a little time to have a user friendly and customizable editor that will earn you more leads and cheaper.
Instapage is recommended to be the most powerful for marketing teams and agencies to maximize the conversion rate. Instapage has the best user interface and easier to use, easy around to move content, Can edit pages to make them mobile and more so it also has good features like over 200 out box templates, dynamic key insertion for pay per click campaigns, A/B testing and many more features.


Bitrix24 is the only free landing page builder (that we know of) that comes with a free form creator, free CRM and free email marketing tools. Used by over 4 million companies worldwide, it’s available in cloud and on premise. Landing pages created with Bitrix24 are fully responsive. Domain name, hosting and unlimited bandwidth are free as well.
Features of Bitrix24 include; account based marketing, appointment scheduling, association management, attendance tracking, billing and invoicing, business intelligence and business management.

Hubspot- everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer
This is one of the tools used by digital marketers and sales; it is an enterprise marketing solution that has an excellent solution for creating landing pages. Hubspot as a landing page tool along with the smart content and Call to Actions is a huge benefit and the cost is low enough that it makes this offering worth a try. Hubspot has well reviewed customer support, its templates are very simple to use, and it’s easy to add videos. It has very good features that capture leads with forms in an easy format, A/B testing, search engine optimization and content creation leads and make everything you need to succeed in marketing.


Leadpages is one of the most creative, feature-rich tools to use and the price point is very affordable for small businesses. The templates are designed with conversions at the forefront. Lead pages make a bold statement with their homepage headline. Leadpages allow you to easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools. This starts from Facebook ads to e-commerce. Leadpages create maximum impact by testing different versions to find out what would work and what doesn’t work.
Leadpages is average landing page software, strong form creator, cheap and easy to use and delivers higher rate of return on investment during campaigns. Leadpages makes it easy to move content around, can edit pages to make them mobile. It has over 160 out box templates and can work with over 40 other tools.



This is for small to medium size businesses that require affordable all in one sales and marketing software to acquire, engage, nurture and close visitors to customers. It builds responsive landing pages using the easiest drag and drop designer provided by EngageBay. Choose colors, fonts and elements styles to suit your needs. Every element on the landing page is customizable, providing lot of flexibility and options. Once your landing pages are live, you could easily monitor how they perform. You will see basic information like number of visitors, how many subscribed if you set a form and the conversation rate.
The features of engagebay include; customer success, customer service, email management, email marketing, email signature, email tracking, lead capture, generation and lead management and many other more features.


GetResponse allows you to create high-converting, mobile responsive landing pages, but it’s also diversified software offering that offers email marketing and webinar capabilities. GetResponse is an all-in-one marketing suite that is well-regarded as landing page software is one of their offerings. GetResponse is a decent option for marketers or business owners that are starting from scratch and need more than landing page software. Getresponse makes it easy to move content around, drag and drop landing page. It has features that are built in analytics, integrates with very many other platforms, does A/B testing and allows you to do a whole host of things including creating landing pages, email marketing and creating webinars


Godaddy website builder

This website builder can be used for any website, regardless of your technical skill level. GoDaddy Website Builder is an online editing and publishing tool that helps you create a website, regardless of your technical skill level. Just create an account, pick a design and use the built-in editor to add your own images and text. You can make your website as simple or complex as you would like. You can even add a full online store complete with product listings, coupons, shopping cart, shipping, and multiple payment options.
GoDaddy Website Builder pricing starts at $10.00 per month. There is not a free version of GoDaddy Website Builder. Features include; templates form creation, responsive, analytics, drag and drop and many others.


Wishpond’s landing page builder is one of the tools in its suite of marketing service that is appealing, intuitive and powerful. It is easy to learn as other drag-and-drop builders on the market, like Wix or Squarespace, Wishpond allows the ease of maintaining a simple and powerful landing page. Their pre-designed templates have been geared to get users to click, with buttons and text placed in the right positions and the right colors all you have to do to make it yours is change the assets and make it your branding.
Wishpond is easy to drag and drop builder, it is user friendly with intuitive components, easy to load analytics and lead list exports. Its features bear extensive pre designed templates filtered by industry, A/B testing, integrates with other major marketing platforms while continuously updating, it is easy to use for non developers, includes access to knowledge base and there is live chat support.


Landingi is another top landing-page creation tool on the market today. It’s very similar to Unbounce with its diverse features while still remaining one of the easiest-to-use tools available, even for a novice. Landingi is a strong solution that is white labeled by software website. It shares many of the same features as Instapage and is a totally reasonable alternative. Landingi takes advantage of a flexible platform with options dedicated to converting traffic from your digital campaigns into customers.
Landingi is the end-to-end platform for landing pages without IT and coding skills! Create, publish, optimize your landing pages and run a/b tests by yourself! Landingi gets great reviews for ease of use, as it’s a true drag-and-drop pixel perfect editor, Start to finish in a few minutes, has plugins, form creation and page design, templates are very simple and the editor is apparently difficult to use and particularly the mobile editor. With its features it has over 100 out box templates, captures leads and allows you to perform automations using those leads.


ucraft is a website builder that turns your ideas into online realities. ucraft is ideal for anyone looking to develop a beautiful website for themselves or to showcase their projects, business, or events. Ucraft is a tool that is tough to wrap my hands around. It appears that ucraft is much more of a website builder than a true landing page builder software. So this is not a sophisticated landing page tool. ucraft provides a proprietary drag and drop feature that makes creating online pages fun and easy. Ucraft is quite affordable, so it may be worth a try! Ucraft is easy to move content around and get a business page live, has form creation and page design and several simple templates.
Big marker landing page
This is fit for those who desire affordable and quality webinar software to exchange knowledge and meet easily online. From businesses and marketers to non profits and educators, BigMarker combines powerful webinar software with robust marketing features to create the world’s first end-to-end webinar solution. BigMarker Landing Pages pricing starts at $79.00 per month. There is not a free version of BigMarker Landing Pages.
Features of big marker landing page include; search engine optimization management, real time editing, analytics, form creation and responsive.


ClickFunnels allows you to pick the sales funnel that is designed to sell your type of product, so you can send traffic to the offer. Clickfunnels allow you to sell any product online. ClickFunnels is a perfect solution for entrepreneurs selling a course or consulting service on the internet and want landing pages, email nurtures and payment solutions all in one. ClickFunnels are easy to use, templates are very simple, easy to add videos and easy to move content around and get a business live online.
In conclusion, you can choose to use any of the above landing page softwares however most people choose landing page softwares to use based on how easy it is to use and also the features.