By April 11, 2020 Blog, Marketing

You need to learn how to write a business proposal, you just landed on the right place you are welcome to the right page to help understand more about a business proposal.

Many are the times this word “business proposal “ has fallen into your ears but do you even know what it means or you just feel like it a mere random word that you don’t understand and you even don’t know how a business proposal looks like.  You would like to have a draft but you are wondering about what to include in there and how do you even start?

Well, come on!!!!!! Let us discuss it today.

Some many authors and writers define a business plan differently it all falls almost within the same category and the same meaning.

According to Briana Morgaine, a business proposal is a document you would send to a prospective client, outlining the service you are offering, and explaining why you are the best person for the job.

According to Jessica Pingrey, a business proposal is a document used to offer specific goods or services to leads at a defined cost.

Business proposals are usually used by business to business companies targeting new business, individuals responding to a job, Project or service and even suppliers to keep and maintain business.

A business proposal can connect you and your potential clients. It show value proposition and primary purpose of a company which calms down a company to give you business.

Business proposal has two different types and these include; solicited and unsolicited.

Solicited proposal is the one in which the individual or business writing the proposal has been asked to submit a proposal by the client or where a client requests for a proposal from an individual or business. These are easier because you have clue or knowledge of what you are writing about.

While unsolicited proposals are the ones whereby you are trying to attract client’s attention by sending out business proposals without his or her request, these are usually meant to get more leads or customersThese are written without any knowledge from the client, these require you to make research about the client you are writing so that you can be fully equipped with more knowledge about that specific client you are targeting that’s why they are meant to be persuasive to the client trying to pull him or her closer to your product by providing solutions to the clients outstanding problems.

Unsolicited business proposals are usually preferred by companies and government agencies.

Now we very well understand what a business proposal means and its different formats let us look at what do you have to include in a business proposal to make it perfect.

What you should include in a business proposal?

  • Cover page/cover page
  • Executive summary
  • Problem statement
  • Proposed solution
  • Qualifications
  • Pricing options and budgeting
  • Terms and conditions
  • Final terms of agreement and signing

Title/ cover page

The title page includes; introduction about yourself and the business, it therefore requires you to include; your names that’s both surname and the other name, company’s name, vision, mission, date of submission and the name of the client

Table of contents

The table of content explains what is included in the entire proposal; basically it is break down of the rest of the content in the proposal. A table of contents will let your potential client know exactly what will be covered in the business proposal.

Executive summary

The executive summary points out about each section of the content included in the proposal briefly;

It shows why you are sending the proposal and why your solution is the best for the prospective client.

It outlines the benefits of your company’s products or services.

How you can solve your potential client’s problem.

State of the problem at hand

This is the main focus of the client’s attention whereby you provide a summary of the issue affecting a potential client. This is where you are given a platform to analyze and explain to the client the issue or a problem he or she is facing and show him or her how your product or service would help to address his or her problem.

Proposed solution to the problem in question

Here is where you are expected to present a solution to the problem in question and give a strategy onto which you are basing on to address the problem in question. Your solution should be directed to the client’s needs so that the client full recognizes that the solution was designed to address his or her problem specifically. Include the products or services you will use the address the clients problem, the methodologies you have put in place and the time it will take to have the issue sorted.


This basically looks at you the salesman or person who is trying to make a pitch. There is no single client who can give business or trust you before they see the work of your hands. Though this is the section for you to express your credibility and qualifications and even how long have you tried to address problems of the same style. Use this section to communicate why you are best to address your clients’ problem and not your competitor. To win a client’s heart and mind make sure you include the success stories of your previous clients, include the rewards you have earned due to your high performance like medals, awards and certifications. This catches the clients attention and earns you trust as fast as possible.

Pricing and Budgeting

When it comes to pricing and budgeting as a sales person you don’t have to over price your product or under price your product, if you over price your product the customer is likely to decline your product or service yet you are aiming at making business, when you under estimate the product the customer is likely to think that maybe it’s not worth the price and they will be suspicious so you have to keep the price in the middle and not exaggerated. If you can offer something for free to excite the client would be okay as well.

Terms and conditions

Here is where you come to real terms and agreements about project timeline, pricing, payment schedules if the client agrees to take on the proposal. Make sure both parties clearly understand the terms and conditions.

Final terms of agreement and signing

Here you come to an agreement with the client by both of you signing, make sure each one of you understands the proposal clearly before signing with no questions left unanswered  and space for signing is always provided for both the service provider and the prospective client.

In conclusion, designing a business proposal whether solicited or unsolicited you can follow the same procedures.

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