How To Use Instagram Reels

By September 8, 2020 Blog, Marketing

On August 5, Facebook through Instagram launched Reels globally in over 50 countries. Instagram Reels became a game-changer and are now a social sensation.

Instagram Reels have a feel to them that is so ByteDance’s TikTok. This is a poorly kept secret. Also, we know that the US government wants to follow in the hands of nations like India in banning TikTok.

Be that as it may, Instagram Reels have now become a famous popular and you ought to be critically thinking about them while going about your marketing strategy. Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok.


What Is Instagram Reels?

This feature of Instagram lets you create 15-second clips in the Instagram app and share either to your feed, your story, or a new, dedicated Reels page in the Explore tab.

You can set Reels to music from Instagram’s built-in music library or audio you’ve recorded. There are also AR effects, a countdown timer for hands-free filming, and the ability to adjust the speed of the clip. Of course, you can also edit multiple shots together in one clip instead of filming everything in one take.

Reels feed can be found on the Instagram Explore Page an instead of only seeing Reels from accounts you follow as you scroll, you will see Reels from popular and trending accounts on Instagram.


How To Use Instagram Reels

Reels are the new deal and you need to cater to them in your social media strategy. So, how can you start to accommodate them? Here’s how:

1. Repost Videos From TikTok

This is the easiest of them all. There is absolutely no harm in all your social media channels having all your content. If the video was a success on TikTok, bring it to Instagram Reels too.

The video format on TikTok is the one for reels (1080×1920). You can choose to add audio and leave the same old audio. It becomes new content for new watching users or a new pitch to those who already saw it on TikTok.

2. Share educational content

Educational content is always a great way to start out anywhere; something relevant in your particular field. Skincare tips, cuisine recipes, how to do social media ads, makeup tutorials, fitness drills.

3. Start New Challenges

Everyone loves a fun challenge. Put a hashtag on it to track the engagement easily. Get to do it with a famous figure in a famous spot.

4. Collaborate with influencers

There are individuals on social media who devote time to growing their numbers and this is where they come in handy. They usually come with their audience to your channels.

5. Consistency

Consistency is key. If you are setting out to do Instagram reels, then have a plan to use it often, and maintain brand consistency. If you are about fashion, then do that. You have no business veering off into meals and cuisine or anything else.

6. Use Teasers

Have you seen how movies get our emotions wild with trailers? You can adopt this same strategy and use your Instagram Reels to announce your new products – and get your following/customers hungry for what you have.

Instagram Reels gives Netflix another creative way to promote shows instead of traditional trailers:

7. Behind-The Scenes

This is a favorite for many clients I am sure. Customers always want to relate to the human aspect behind the companies and brands they relate with. If you own a marketing agency, your Instagram Reels can be used to show the day-to-day life of a marketer. This gives you the opportunity to showcase your expertise and working style so your customer avatar can feel like they know, like, and trust you. We all know what comes after that… the sale. 😍

Final Words

It is a game of creativity on social media. Creativity is what users love and from a content perspective, and short videos can really give content creators more room to try new ideas. How far you go with your creativity will have users scrolling through your content and nowhere else.

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