Search has become the most powerful tool for on-demand content provision. Something as simple as “Restaurants near me” has become more valuable than anything else because of the moment your business is position right in any search engine, the result could be more orders for your business
Understanding Search Engine Optimization:
Search engine optimization is the art of getting your content indexed into any search engine.
How does Google rank:
Google is undoubtedly the largest search engine in the world accounting for over 50% of the search results on the internet. We chose it as a benchmark because if you are good on google you are good elsewhere.
Google bases largely on the following elements to rank your website:
- Relevancy between the search query and the content on a page. Search engines assess it by various factors like topic or keywords.
- Authority, measured by a website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable is its content to readers.
Tools to help you index by search Engine:
Google leverages the Google Webmaster tools to enable you
Bing and Yahoo
Bing and Yahoo use the Bing webmaster tools to ease the indexing of content
Yandex, the Russian based search engine leverages their webmaster tools available in the link below