Did you know that there are many businesses that provide perfect products and services but simply cannot succeed on social media? It’s because their content doesn’t reach the appropriate audience. No matter how engaging it is.
Quiet often marketers create a campaign first, and then try to identify a target market they hope will be receptive to it, it doesn’t work this way. First of all, you need to find out who your social media target audience is and go there to market to them.
The best way to go would be finding out who your audiences are, who are they, where do they live and then go there to market to them. this year it is estimated that social media users will hit 3.797 billion users. This provides a ripe ground for marketers and business men to hit and achieve their goal.
MonkeyPesa brings you quick wins to help you find your ideal audience on social media in 2020.
Survey or map out your customers
Surveying your customers helps you to understand their preferred social media sites. Finding target audience on social media needs a strategy. To get the full information, it’s necessary to ask people the right questions. Surveys are a big component of content marketing best practices. It is a good idea to survey your real customers and find out which social networks they prefer. While surveying customers ask them; what is your favorite social media site? Do you regularly read blogs? (Please, name them), what people do you follow on social media?
Determine Your Target Audience Size
Knowing the target audience size helps you find out how many people you are going to reach out too, how you are going to reach to them, where they are and which channels are going to be used to get the best results from your ideal customers. For example if you want to reach out to some of your Facebook and LinkedIn users then it might require you to make effective use of Facebook groups and LinkedIn groups since they can allow to join up to 100 groups.
Find Your Customers and Connect with Them
You can choose to upload your database to all your social media platforms to find your potential customers. Once the data is uploaded on the platforms it becomes easy for customers to find you through following you or checking upon your social media page. In case the potential customers are found then try to connect with them by texting them, liking, following back and commenting on their posts, this will help you to pull their attention.
Find Your Target Audience in Facebook Groups
If you’re using Facebook as an individual and you want to find your audience online, use Facebook’s search bar to find groups that match your ideal customer’s interests. If you’re for example providing social media marketing services for multiple clients, find groups that are relevant and are so engaged into social media marketing, this will help you to get potential clients since people in such groups could be having interest in your content.
Tailor Content for Your Target Audience
When you are done knowing and finding out your right audience then start tailoring content to them, this can be done by writing content that is line with the customer’s needs or interests for example if you find out that most of your customers are engaged in social media marketing then write and post content that is in line with social media marketing though you some adhere to some guidelines for example; not more than 1 post of curated content a week, No more than 2 promotions a week, at least 1 engaging content a day. Your optimal content plan should contain different types of social media posts according to what they prefer: are these funny videos, motivational quotes, polls or educational blog posts/infographics.
Create a Well Balanced Content Plan
Creating well balanced content helps attract the attention of all followers. Don’t simply upload only promotional posts because this might seem irritating to some people and could eventually unfollow you. Include personal and engaging posts as well, it is recommended that at least out of 9 posts 1 should be promotional and the rest 8 should be personal and engaging. Motivate your audience With Visual Quotes. When it comes to ads or engagement posts, people are more likely to notice text with a picture. The thing is, we see a picture and decide within ⅕ of a second to read or not to read the text associated with it. Use this information to your advantage and offer them visual posts to motivate and inspire with great sayings and quotes.
Know your audience and create a demographic profile for your social media audience
The first step if you want to find social media audience is knowing who your customers are outside of social media. You can figure this out by creating demographic profiles for both your current customers by using the data that you already have from social media analytics and new customers who you are trying to draw in by listing everything you need to know about them and researching about them. Your demographic profiles should Included; age, gender, relationship and family status, country of origin, income status, profession and many others and find out which platforms or channels you actually use to reach to your audience.
Discover where your social media audience hangs out
After knowing your social media audience you can try to find out where these specific people lie, this can be done by tracking social media statistics and social media analytics. You can choose to spare sometime to find out where your audience spends time and research about this from all the social media networks for example Facebook has members from almost every generation with 2.4 billion monthly active users having 75 % of the users spent more than 20 minutes with the network every day and would be an ideal platform, YouTube has 1.3 billion monthly users reaching more to 18-34 and 35-49 year old than any cable network, Instagram has 700 million unique visitors per month 59% of internet users between 18 and 29 are on Instagram, along with 33% of internet users between 30 and 49, 17% of teens say Instagram is the most important social media site (up from 12% in 2012), Twitter has 328 million unique visitors per month, 37% of Twitter users are 18-29, 25% are 30-49, 40 million college students and recent graduates are on LinkedIn, an average user spends 17 minutes monthly on LinkedIn
Determine the best types of content for your social media audience
After knowing your social media audience then you should find out what type of content is likely to be of interest to them however there is some type of content that works better for some audiences and some social networks than others. Your social media content should build your reputation and develop a relationship with your target demographics. If you want to earn their trust, respect, even admiration. Every post should give your social media audience something of value, and promotional content should be severely limited. Most marketing professionals recommend a ratio of eight non-promotional items to every two promotional posts or 1 promotional post for every nine posts.
Find social media audience on each network
Social media is dominated by so many people some of them could be your target audience while others may not be therefore you need to know how you can cut through the crowd to make your content seen by your ideal social media audience. Here are some of the ways to help you make your content visible to the target audience; Facebook and LinkedIn both offer groups where you can post information relevant to your industry. Some of these groups are explicitly places for customers to connect with promotions. Twitter and Instagram both use hashtags to index content. Using popular hashtags relevant to your industry can help the right people find you. You also need to pay close attention to changing content and demographic trends on social media. If your target audience is moving to a network en masses, you need to know. If a new type of content will improve your effectiveness on social media, you need to know. Adapting your strategy to fit the changing times will help you create a great social media presence for your brand
This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.
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