You have heard that social media is a popular way for businesses to engage with their target audiences, but you are struggling with driving traffic to your website through social media!
You might even post on Facebook or respond to a few tweets but what’s the big deal?
People entering business think that the only giant Social media platforms available are Instagram, Facebook, Twitter, LinkedIn but there is also Pinterest, Reddit, Tumblr, Google and Snapchat.
92% of small business owners who use social media consider it important for their business. Why? For starters, social media can help you build brand recognition, foster a community around your business, and grow your bottom line.
And, with the number of global social media users expected to hit 2.5 billion this year, there’s never been a better way to find and connect with your ideal audience. So how can you use social media to help your business? You can start by driving traffic to your website.
Here are Tip quick notes to drive Website Traffic through Social Media.
1.Fill in and create an attractive profile.
The first thing that people see when they click on your social media page is your profile. A great profile is important for any social media platform whether twitter, Facebook, Instagram, LinkedIn, Pinterest and many other platforms is important because it speaks on your behalf about your business and what you do. This means that your profile is the perfect spot to market your business therefore it must be attractive and compelling enough traffic to your website. Social media now drives 31% of all referral traffic. You can get a slice of that action by adding these backlinks to your site.
2.Promote your blog content
Putting so much effort into writing content which people will not see is unfair to the content writer and the brand. Here the solution is promoting your posts on social media. It’s been found that brands who create 15 blog posts per month and share that content through social media average 1,200 new leads per month meaning that your content will get seen by ideal customers. You can start promoting your content at any point with any piece of information not necessary 15 posts.
3.Make your content easy to share.
Share your content with friends, co-workers, individual friends and social media followers. If you share your content through social media, make it for the audience to download or share. Encourage your audience to share, download, like and comment, this will help you to drive more traffic to your website. Over 41% of people measure the social influence of a blog by the number of shares it gets. Making this information available to your site visitors, it could build trust and lead to higher conversion rates later in the buying cycle.
4.Post when your audience is active.
The best time to post on social media is when your target audience is most active – their “peak time.” As you build your social strategy, once you’re more established, start testing the waters to see what times drive the most engagements and click-throughs. Followerwonk is a fantastic (free!) tool that can help with this step. It determines what time of day your audience is most active, allowing you to tailor your posting schedule around their daily routines.
5.Focus on sharing visual content.
Did you know that visual content is 40 times more likely to get shared on social media than other types of content? Share visual content that stands out and interesting to your audience. You can choose to include, images, re-recorded videos, live stream videos, Gifs, animals and graphics. Research shows that tweets with images received 150% more retweets than those without. These will make your audience more likely to click your social update and share it themselves.
6.Engage with your audience (consistently).
Social media allows you to engage with your target audience directly this helps to answer any questions from your audience and get feedback from them immediately. Engaging with your audience is also an effective way to drive traffic to your website and improve your audience’s opinion of your company. Research shows that only 11% of people receive replies from brands, so you can really stand out by Participating in Twitter chats, respond to tweets and comments mentioning you and your business, search for relevant hashtags and spark conversations and contribute to relevant forums.
7.Effectively use your calls-to-action.
You can increase clicks your social media share receives by using calls-to-action in your post. Calls-to-action tells a user exactly what you want them to do. We use them in blog content and landing pages all the time, but they’re also great for convincing your audience to click-through to your website on social media! To use call to action, add phrases like: “click here” “read more” or “visit our site”. They’ll persuade readers to actually click on the content you’re sharing, driving up your referral traffic from each platform.
8.Test paid social advertising.
Paid social advertising is an effective way to reach new people who haven’t yet heard of your brand or website. But what if you’re struggling with driving traffic to your website through social media? When trialing social media ads, create a Saved Audience of people who are likely to be interested in what you have to offer. Optimize your campaign for Link Clicks, and gear your social advertising towards your ideal customer’s stage in the buying journey.
Now that you’re armed with these social media tips, implement them into your social media strategy and watch the traffic flow through to your website.
This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.
Subscribe to the YouTube Channel for News and Shows on Tech and Business in Africa https://www.youtube.com/channel/UCm2GHNQ69dtHScOcC2ngqJw
Subscribe to newsletter: HERE