Did you know that Instagram can be a very good marketing platform to help you achieve the best results? Most often you wonder whether to use it for marketing or not! The answer is; you should.
Instagram now has one BILLION monthly active users in 2020 and they’re not just broke college kids! 60% of active Instagram users earn $100,000 and above. Of course when it comes to marketing Instagram is competitive and many brands are turning out to use it. Statistics show that 71% of U.S. businesses market on Instagram including 90 of the world’s top 100 brands. 80% of Instagram users follow brands; big brands are using Instagram to connect with their audience in a new and inspiring way.
So now the question is left to you, how can you stand out and get them to follow your business to achieve the best results?
Follow these top tips to achieve the best results!
Create and maintain a theme
When searching for a brand or company profile to follow, people look for continuity. They want to understand your brand’s message, identity and style. Pick one and stick to it. People are adverse to change, so keep the style and language of your posts consistent.
Understand and cater for your audience
Understand your followers and give them what they want. Don’t think all your followers are the same because they are following you for different reasons therefore it’s all about properly framing your brand and your posts. Finding out the commonality between your followers is important because it helps you nail down what your audience wants to see. Instagram isn’t all about you but your followers. From here you will be able to grow your followers and develop a stronger brand identity.
Engage your audience
Engaging your audience on Instagram is one of the best effective ways to achieve the best results on Instagram. Have a voice; don’t be afraid to put some personality into your posts. Not only is it important to create engaging posts, you need to actually engage with your followers (potential followers). Comment, like, and follow back. Be human, connect with your followers and grow your community this can be done through featuring their work or sending out free goodies or giving some sort of incentives for audience engagement is worth it. Show them love, and they will love you in return. Word of mouth or word of keyboard has a huge impact on your business. The more positively your brand interacts with users on Instagram, the more they will promote your business to achieve the best results.
Find out what is trending on the market both with the events near you and those across the globe. Know the trending places and the tags available that can help you pull more followers. Choose relevant and trending hashtags and make sure they are in line with the trending content to derive more traffic to your page; this will in turn help you to achieve the best results.
Using videos is a great deal of getting more followers as this seems to attract more audience, No longer do your followers have to tap the play button; each video magically starts on its own as users thumb through their news feed therefore more brands catch on and in the long run they might be convinced to follow you back .In an article by Adweek, Christopher Heine highlights the importance of using video in your Instagram marketing strategy. From April 2014, to late February 2015, brands that used video in their posts saw a surge in followers for example; Victoria’s Secret doubled its audience from 4.2 million to 10.5 million, Naturally Go-pro surged from 1.9 million to 4.2 million, Nike takes the proverbial cake, skyrocketing from 4 million to 12 million.
Differentiate your brand
Make your Instagram page standout by creating an extremely different brand, this can be done for example through creating a good label for your product or service and having a strong profile with very beautiful pictures, adding to your highlights and stories as well. This will help you to pull a great deal of followers thus achieving the best results.
Using commonly known influencers can help you achieve your best results; Instagram bloggers are good at managing the accounts very well and can easily attract millions of followers. One of the most common Instagram bloggers is Michael Schulz of Berlinstagram whose photography and cinemagraphs are simply stunning.
Plan out Your Content Strategy.
Planning out your content strategy helps you to generate strong content to update on your page, great content attracts great followers. Research the best posts in your industry and track your competitors. Find 5-10 of your competitors with similar brands and document their top posts within the last few months. Try to be as unique as possible with your content. Invest in photo editing tools for your content. Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. Beautiful, breath-taking photography always gets your viewers’ attention. It might seem like a lot of work at first just to build out content, but the rewards are worth it. Better content leads to more engagement. When followers genuinely enjoy and look forward to what you post, you’re increasing your chances of converting them to a lead or customer.
Use Branded Hashtags
Consider using Instagram branded hashtags; this will help you not to be overly promotional but still market your brand. 7 out 10 hashtags on Instagram are branded this means that the hashtag you opt to use has to be unique, memorable and engaging. Avoid being to promotional on Instagram as users might end up unfollowing you. According to our 2016 Sprout Social Q3 Index, 57% of users unfollow brands on social media platforms because they are too promotional.
Use the best times to post on Instagram for engagement
Check your own analytics to see what works best for your account because every account and audience is different! As a general rule, the best days and best time to post on Instagram are weekdays, with posts published on Tuesday and Wednesday getting the highest engagement. Posting to Instagram from 10 a.m. to 7 p.m. results in good engagement for brands. An interaction on posts peaks between 11 a.m. and 1p.m. with a lot of audience activity between 4 p.m. and 6 p.m. when people get off work.
Create a compelling Instagram profile
When Instagram users visit your account they see your bio this communicates a lot in regards to what your offer and what you do. To attract more users therefore you must create a good and compelling profile that describes what you, how you do it, what you offer to people and how they benefit. Indicate your contact details especially for those who would want to contact you and also your location for those who wish to approach you physically. Remember that the first impression matters a lot therefore you need to make a very good profile in order to achieve the best results.
Curate a beautiful gallery
Beautiful gallery is one of the things that attracts users, usually when your posts are nice users are attracted to them and they end up following, liking and commenting .Instagram is a highly visual platform, and users are discerning. You can’t just post any old thing that you might get away with on another platform. Design your brand and decide on a visual theme you’ll use to represent your brand, make sure your photos will provide value to your followers and Use your products to tell a story that will be of interest to your audience.
Post consistently to grow your Instagram account
Post consistently will help you to grow to your Instagram account because if there is poor engagement it means Instagram will show your posts less often therefore a few new people will discover your posts and this will reduce your chances of achieving the best results, it is encouraged that at least the optimal times for posting should be once daily. There are several tools that can actually be used to help plan your content and that to post for example my Social Media Content Planner to come up with a content plan. Research shows those who increased their rate of posting over the three month study saw a significant increase in their engagement rate, and enjoyed higher follower growth rates too!
This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.
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