guide to achieve the best Facebook results

By February 26, 2020 Blog, Marketing

 

You decided to advertise on Facebook because you wanted to increase sales and achieve the best results, how far have you gone in regards to achieving this goal? Has it proven to be working or not! Monkeypesa brings you a guide to help you achieve the best Facebook results in 2020.

Currently, Facebook is one of the most commonly used social media platforms with over 2.45 billion monthly active users, this gives it potential to be a very good marketing platform for businessmen and other marketers.

However, to achieve the best Facebook results in regards to marketing or running any other business it’s good to first understand what you want to do, what you want to achieve and how you are going to achieve it?

 

Guidelines to help you achieve the best Facebook results in 2020

Send a testimonial request email.

The best way to get feedback from clients is by sending a testimonial request email, WhatsApp message or a text message asking customers or followers about the product or service you offered them and how it has been helpful. The best way to go about generating testimonials is to email your customers and ask them about it. While composing an email, keep your message warm, professional, and personalized. Let your audience’s persona guide you through the writing process. Your email subject line should bear questions like; so what do you think about the product or service? How your service at Monkeypesa was! Are you enjoying the product? You can ask many more questions than that. After sending out testimonial requests endeavor to do the follow-up. Remember if you don’t ask for testimonials you won’t get.

 Ask the right questions.

To get a deeper understanding of your clients’ experience with the product try to ask the right and relevant questions, you can ask them about “their situation before they used the product’, how has the product helped you? how do you explain my product to a friend? had you tried other solutions before you came across mine, did they help you? what is your best experience with my product? would you recommend my product to another person? Asking many questions will help to get a deeper understanding of the clients’ experience with the product and what you can actually improve.

Create a testimonial contest.

Considering running a testimonial contest is one of the best ways to help you get feedback from the clients, contests often entice clients to give feedback, and this would help you find out your strong areas that need much more emphasis and the weak areas that need improvement. Entice them using incentives because they serve as strong motivators. Endeavor to have a testimonial contest landing page with contest information like; feature a reward, testimonial submission form, unique share link, rules, and guidelines.

Be a problem solver

Solve problems on a daily basis and always put your best foot forward, creating solutions to problems daily helps to find out your weak areas from clients and use the opportunity to address the matter. Be the first giver of your knowledge, expertise, and experience this helps to keep your mind sharp and head high especially when finding solutions for your clients. Social listening can help you find frustrated people in need of solutions in your industry.

Reach out at the right time.

Reaching out to your customers or clients is one of the best practices to achieve the best Facebook results. Find out when is the best time to get feedback from your clients, this should be within a period of one to two weeks after the purchase when the client is starting to see the results of the product or service. Don’t wait to ask after months when clients no longer remember what they used the product for. This will help you to find out whether the product was helpful or not and will guide you to make the necessary changes thus achieving the best Facebook results.

Analyze the content you want to publish and how the audience will respond to it.

 Publish content that will emotionally attract followers or audience, make sure the content appeals to their emotions; this can be done through using their favorite song, smiling stuff, the favorite team scoring goals, good friends, the fear of missing something exciting. Be creative and get different tricks to trigger the emotions of your intended audience, this will help to create overload and traffic thus achieving your best Facebook results.

Set goals before you post

 Is your goal to achieve the best results straight away and what are you going to achieve this? Remember to set goals of what you want to achieve and how best you can achieve it. Building a strong brand to attain the best results requires you to post consistently and you must be updating great content that will help derive traffic to your page, know the kind of the people you are targeting and set what you are supposed to achieve from them within a certain period.

Be analytical

When you finish the live stream you should analyze the effect it had. If your goal was to attract more audience and achieve the best Facebook results, make sure to follow up to see how the live stream affected your targeted audience or the numbers of targeted people. Some other questions to consider in the analysis include; was the timing good? Was the stream too long or too short? Which part of the stream caused the most engagement? Did we achieve our goal? Check Facebook video metrics as well.

What audience are you targeting?

 Find out the kind of audience you want to communicate to; who are they? what do they do for a living? where do they stay? what are their interests? And how can I get to them? People are different and have different reasons as to why they go to events. Therefore, you should carefully think through the audience you want to communicate to because people are different and have different things that trigger them, therefore, it is important to know exactly what type of audience you want for example if you are targeting people to watch the live stream. To make more people watch the live stream, a good tip is to announce the live stream before it takes place, so people are aware of when it is happening.

Make sure to follow the live stream

 Following the live stream helps you to engage with people in your broadcast, here the intended goal is to connect with people watching. This helps you to get comments from people, issues coming up and what can actually be done to help you improve your brand thus helping you realize the results on a quick note.


Be helpful                                                                                     

Be helpful to your clients because this might lead to paying customers down the road, most clients would prefer to have free help, this might seem complicated to businessmen or business owners but in turn, these people might become respectful clients who can support your brand thus leading to more success and achieving the best of your Facebook results.

Be brief

While posting or updating content and videos endeavor to make sure they are short and precise with the most compelling content on the first page. Remember you are competing with very many therefore you must be brief and to the point in your writings so that it attracts the attention and interest of viewers or the audience thus increasing more engagement that will result in a good achievement in regards to Facebook results. The sweet spot for Facebook posts with 150-200 characters performed the best in tests by BuzzSumo and 100 characters on Twitter.

 Request your audience boldly

Success favors the bold, as well as the hard-working individuals so, don’t hesitate to express your feelings. Don’t fear to tell your customers or audience what you expect from them. If you posted an update tell them boldly to like, share and comment. You can even choose to request them to ask their friends to follow your page and do the same, this way you will be able to derive traffic which will in turn help achieve the best Facebook results.

Go visual

Every post should literally contain an image this could be a picture, live video, pre-recorded video or graphics. According to a study by content marketer Skyword, total views of its clients’ content increased by 94% if a published article contained a relevant photograph or info-graphic when compared to articles without an image in the same category. A great picture, graphic or embedded video is as important for the success of a post as well as achieving great Facebook results. Image posts get 179% more interactions than the average Facebook post. Videos are the most shared post type, with 89.5 average Facebook shares. BuzzSumo  counted only shares, not likes + comments.

Use hashtags to be found

Hashtags help to get found and more so they are a beautiful thing, they connect posts to people from all over the world,  When you add a hashtag to a post, you are telling people the post is relevant to a shared topic. For example, #socialmediatips connect posts that are about social media. Twitter, Instagram, and Facebook all support hashtags, and It is recommended that adding two or three to your posts would be better especially with Facebook otherwise many hashtags on Facebook would look bad.

Recognize Achievement

When you hit your goal it’s always good to recognize achievement and appreciate your audience, this makes them feel attached to your product or service which inspires them to work harder and harder towards achieving more success and better results. If you have employees who were working hard appreciate them with incentives, for example, you can choose to increase their pay or give them shopping cards, this motivates them to push harder to attain the best Facebook results and other social media pages.

Empower your Teams

The more empowered our teams are, the more ownership they take. The best way to empower our teams is to hold them accountable for outcomes. When you hold the teams accountable for outcomes, you allow them to take control of what needs to be done, and if they see that the approach is not achieving the desired results, then they can change it or recommend a better way that can help you achieve the best Facebook results.

This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.

Subscribe to the YouTube Channel for News and Shows on Tech and Business in Africa https://www.youtube.com/channel/UCm2GHNQ69dtHScOcC2ngqJw

Follow MonkeyPesa:

Website: https://monkeypesa.com

Subscribe to newsletter: HERE

Twitter: https://Twitter.com/monkeypesa

Instagram: https://instagram.com/monkeypesa

LinkedIn: linkedin.com/company/monkeypesa

Hashtag: #monkeypesa

This 2020, in October, MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and a Social Media management tool. Under this tool, you will be able to optimize content going to which particular media platform and at what time. For more updates on the product, SUBSCRIBE HERE.

Subscribe to the YouTube Channel for News and Shows on Tech and Business in Africa https://www.youtube.com/channel/UCm2GHNQ69dtHScOcC2ngqJw

Follow MonkeyPesa:

Website: https://monkeypesa.com

Subscribe to newsletter: HERE

Twitter: https://Twitter.com/monkeypesa

Instagram: https://instagram.com/monkeypesa

Linkedin: linkedin.com/company/monkeypesa

HashTag: #monkeypesa