How have you been growing your traffic in past years? using Direct paid search or search engine optimization( organic search ) .
Usually many marketers and businessmen think that to increase organic traffic to you simply have to use paid advertising using Google ads. No! This isn’t the truth actually, there are so many ways you can use to grow traffic organically and guess what? One of them is actually using SEARCH ENGINE OPTIMIZATION.
In the world of business if you have no traffic then you automatically have no clients without clients you have no sales and of course without sales then you have no revenue. For any business to grow if even it’s a shop you need to have traffic and to have traffic you need to advertise either using Search Engine Marketing that grows your traffic organically or using paid advertising through pay per click.
So you can choose to use any of the advertising methods depending on your financial capacity and the rate at which you want to grow your traffic but of course for small business starts its always advisable to try growing traffic organically using Search Engine Optimization.
We are going to give some key highlights to help you grow your traffic organically, just give attention to this article you will reap your time back in terms of growing organic traffic.
The best key highlights to grow your traffic organically in 2020
This basically involves the use of recovery of the use of links in the content, including links in the content is equally important and more like key words. The links that can be included in the content to boost its growth are internal links and external links. Internal links are those are within or when clicked on they immediately switch to your own website and in that way the more the number of readers who click on such links the more traffic you get on your website organically and the more the conversion rate which is the overall goal of the any digital marketer. External links are those that are from outside, I mean when these links are clicked on they switch to another different or outside page.
Ensure reader directed content.
Remember your content is directed to readers not specifically search engine and therefore you must make sure that your content is interesting and eye catching because the more engaging your content is the more time your readers will spend time on it and the more people will be attracted to it thus creating or increasing more traffic organically.
Write a reconsideration request to Google
While writing a consideration request to Google be open and honesty and tell Google everything that your agency was up too and what you aimed at achieving, this will remind of the overall intended goals so that it can be able to help you achieve what your intended goal was however during the peak times it might take long.
This involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/products. Find out who your target audience are or are those that are more likely to be target group, knowing your target audience and where they are, this helps you reach the real people who will like your product and this will increase your traffic organically.
Emphasize the use of key words.
Key words are so crucial especially when it comes to google search, the more key words are emphasized in the content the more the more your content is likely to appear higher in the search engine results page and ofcourse the more your page will be clicked on by very many people because of appearing first in the results page. This will therefore increase traffic and conversion rate organically.
Create quality content
Your content is the major driving wheel in regards to achieving higher traffic, high quality, engaging and interesting content attracts the attention of readers and this might drive them to subscribe for more and in the end this increases traffic, while writing blogs and articles the use of long tail key words is recommended to be the best however visual content is also good therefore including pictures, videos ,animations, GIFs and infographics would be good since some people don’t really like reading, in that case images or videos would explain what the rest of the content means. Good quality content is good and helpful especially for small business starts without a lot money to invest in certain events that will attract more traffic.
Posting regularly is perhaps one of the most effective ways of increasing organic traffic to your site. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona optimized content centered at your market niche. However you must be very mindful of the content you post because poorly written, spammy or cheap content can do more harm than good and so you must avoid it.
High-Quality Link Building Strategy
High quality link building is one of the major strategies that can help to increase traffic, having a good link building strategy along with content marketing helps you get links and how you will work them out through outreach and integration. In today’s market if you want to stay ahead you have to be creative with your link building. Here are some ideas for link building that is helpful in driving much more competition. Look for high-quality directories that can help you can obtain decent links and traffic from, go to local events or Meet up events and connect with bloggers in your industry, track your competitors using tools such as Open Site Explorer and Majestic SEO, Make sure you always include related links that you push out, look for suppliers or affiliates of your business that you can reach out to for links.
Try Long Tail for Faster Organic Traffic
Use keywords that are more specific to your product or service. Google and other search engines will identify your website as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you. Long tail key words have higher chances of increasing the conversion rate this is because when most people are performing search they usually use long tail words and so for articles with such kinds of words would be the most preferred ones. Focusing more on long tail key words would help you increase traffic to your site organically.
Effective use of an Existing Website
Use of an existing website helps you gain more traffic in that and also your business to catch up quickly because it already has subscribers that regularly visit it and therefore can help you run a modest search engine optimization campaign, an existing website is so helpful in that it will help you absorb all of the traffic of the existing site, you will bring in all of the links that the website had, there will be a huge influx of new content to your website, their keyword rankings will now be your keyword rankings, In some cases you can take over their social media accounts and mailing list subscribers, you will see a site-wide lift in your organic traffic.
Optimize the use of on page Search engine Optimization.
On page search engine optimization refers to what happens on the website site page and this includes; title tags, Meta description, internal links and some many more. A well built on page SEO is so crucial in that when people are performing a search the first things they see are the title tags and Meta description. If these are well described and written they are more likely to attract more traffic to website as long as there is impression from the first hand. Meta description tells Google what you are looking for exactly and therefore it would be easy to identify your page to be among the first search engine results page. Internal links are also important since they link readers to the internal pages and might find so much more interesting work to occupy their time while on your website thus increasing the conversation rate which in turn boosts your business to grow.
Encourage the use of incoming links
Google prioritizes sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines. However it is advisable that you should not include so many incoming links because it would make your content spammy.
Monitor the performance of search engine marketing campaigns
Monitoring performance helps you to know how your website is performing in terms of impression, clicks and conversion rate. You can choose to monitor your performance using tools like Google analytics, this shows the frequent visits your site gets, the kind of content that your audience is interested in and the and the key words people are using to find which helps you to optimize and get on the right track of using key words that people will use to easily find you.
Boost your under-performing content.
Content that is not really doing well limits the rate at which your brand would perform, therefore adding more flavors to it for example including images, videos and other interesting visuals so that it can easily get to be seen or liked by many readers. This will in the long run boost your business to grow as well.
Improve and update your content
This helps to get more traffic, in the world of marketing especially digital marketing you have to keep improving and updated, check in your old content or your old blogs and add in what is trending, this could be new trending news, you can even change your old images and include in new ones to making your content look new again and attractive, this will increase more organic traffic and boost your business to grow.
Use social media to boost your business through search engine optimization
Build a presence on social media networks like LinkedIn, Twitter, Instagram and Facebook and many others. All of these activities help to get your name and website address out on the internet. These social media platforms have different users who subscribe and therefore it would be a good idea having your content present on all these platforms with your website link included, it makes it easier to for users to simply follow your site and get to your website thus growing the traffic rate. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
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