Facebook, since its launch, has been a game-changer. The eCommerce possibility of Facebook Ads is even more amazing.
Here is the bottom line if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.
Facebook is one of the most powerful social media platforms for marketing this is because Facebook fans are ready to engage, and users leave nearly 5 billion comments on Facebook Pages every month. They’re also on the site daily spending roughly half an hour there each day. Timing is everything, and to reach your audience at just the right time, you’ll need to know when they are using Facebook.
There are at least 1 billion accounts on Facebook. You really should be looking at reaching your target audience through all the clatter and the easiest way to do that is Facebook Ads.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
Facebooks Ads are must-have in your social media strategy.
How to Set Up a Facebook Ads Campaign
1. Set-Up/Define Your Goal
Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign.
Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:
- Brand awareness: Introduce your brand to a new audience.
- Reach: Expose your ad to as many people in your audience as possible.
- Traffic: Drive traffic to a specific web page, app, or Facebook Messenger conversation.
- Engagement: Reach a wide audience to increase the number of post engagements or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
- App installs: Get people to install your app.
- Video views: Get more people to watch your videos.
- Lead generation: Get new prospects into your sales funnel.
- Messages: Encourage people to contact your business using Facebook Messenger.
- Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product), with your app, or on Facebook Messenger.
- Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
- Store traffic: Drive nearby customers to brick-and-mortar stores.
2. Name your campaign
Scroll down to name your Facebook ad campaign and choose whether to set up an A/B split test. You will also choose whether to turn on budget optimization.
3. Set up your ad account
If you’ve already set up an account, you will see a button that says enter your ad; click that to move on to the next step. But if you’re new to Facebook advertising, you will see a button that says Set up Ad Account. Click that and you will be prompted to enter some key details to create your ad account. Enter your country, preferred currency, and time zone, and then click continue.
4. Target your audience
At the top of your screen, you will name your Facebook ad campaign and choose which Page to promote. Scroll down to start building the target audience for your ad, the first option is to add Facebook custom audiences of people who have already interacted with your business page. Start by selecting your target location, age, gender, and language. While targeting your audience remember “return on investment” is necessary.
There are two fields to make your audience as specific as you choose: Detailed targeting; Use this field to specifically include or exclude people based on demographics, interests, and behaviors. Connections; You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed.
Related: Tips To Grow Your Facebook Following
5. Choose your Facebook ad placements
Choose where your ads will appear. If you’re new and you want to advertise on Facebook, you may have to use Automatic Placements. Once this is done, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results. Once you have more experience, you may wish to place your Facebook ads in specific locations like; Device type, Platform, Placements, Specific mobile devices, and operating systems
6. Set your budget and schedule
Decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to make it live right away.
7. Create your ad
Choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected.
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