Email marketing, according to Wikipedia, is the act of sending a commercial message, typically to a group of people, using email, with the aim of achieving one or more of three primary objectives, to build loyalty, trust, or brand awareness.
Plainly, it is a form of internet marketing that uses email to promote products and services or a business.
It helps cultivate personal relationships with potential customers and the results can be seen by the marketer in real-time.
Statistics show that at least 94% of internet users have and use email. This means, that out of any 10 users at any given, at least have access to emails and that presents a wide scope of reach. Access to almost everything on the internet has an option for email and more often than not, people opt for the email option.
Did You Know? – There is three times the number of email accounts as there are Facebook and Twitter accounts combined.
The ROI (Return On Investments) on email marketing is high basing on the fact the emails only go to the targeted audience i.e. people who actually sign up for the work and have granted you access to their emails
How does it work?
1. Define Your Audience
Understand what the customers want, and tailor your email campaign to your audience’s needs.
2. Establish Your Goals
Before you come up with your campaign goals, gather some context. Research the average email stats for your industry and use them as benchmarks for your goals.
3. Create a Way for People to Sign Up
To build that list, you need several ways for prospects to opt-in to receive your emails.
4. Choose an Email Campaign Type
Weekly newsletter? New product announcements?
Answers to such queries determine the campaign type. It is also prudent to set up different lists for different types of emails, so customers and prospects can sign up for only the emails that are relevant to them.
5. Make a Schedule
Decide how often you plan to contact your list, inform your audience upfront so they know what to expect, and stick to a consistent schedule to build trust, and so they don’t forget about you.
Email Marketing Trends and Strategy
With the ROI looking great, it is prudent that an effective email marketing strategy to stay engaging with possible clients to turn them to paying customers. The strategy should keep in line with the trends. Simple is always best. See what worked for your business in the past, and what could be made better. Analyzing your previous year’s reports show your learning curve, and help you make this year stronger.
It is important to keep with trends, as this assures customers that you are aware of the surroundings, being able to adjust from the old to accommodate the new.
- Personalization, as a trend for email marketing, has been working for a while and it still is, because it gets you the necessary attention. In addition, using strategies like purchase and browser history can help you create customized emails, along with autoresponders.
- Marriage of social media and email marketing – This can’t be avoided with the explosion of the internet and this can help to transfer traffic from one platform to another.
- Automation is an aide for email marketing as it improves conversion rates, and enhances the engagement between a brand and its customers
- Visual Marketing is another trend to adopt for email marketing because graphic designs are more relatable than text.
Top Email Marketing Softwares
There are a plethora of platforms available to the internet user that provide impeccable ready-to-use email marketing tools but out of the many, a few stand out and here is a list of our recommendations:
This is a multi-feature, all-in-one marketing platform capable of catering to all your email marketing needs.
They solve the basic email marketing need i.e. creating a campaign/email broadcast and sending it to a list of contacts. One can use the platform to send to up to 1500 contacts for free. There’s an easy-to-use visual interface/email builder that makes creating your messages a lot more straightforward. There is a number of templates to use on the platform but one can actually import an email template in raw HTML format.
This is arguably the most prevalent email marketing service on the internet, with many features and designs.
Just as Send In Blue, they provide multiple email blasting packages with the allowance to send up to 2000 emails for free. Through their reporting form, you can identify your clients, geo-locations, social media and the social media analytics all on top providing most of their features on a free plan.
This is another great email marketing platform that allows for your personal design of messages. Get Response labels itself as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys, and follow-up autoresponders.
Their landing page creator and the ability to engage your contacts through live Webinars are why users would prefer to use the email marketing platform. There’s also a free trial plan that you can try for free for 30 days and build an email list of up to 250 subscribers.
Another top tier email marketing platform is Aweber, owing to their great email templates with superb integration.
It has an exquisite automation platform for digital marketing/ affiliate marketing professionals. Aweber boasts of 450+ integrations and free mobile apps to grow and manage your email lists.
There is a free version of Aweber and if you have 25,000+ subscribers on your mailing list, you will need to call Aweber for a quotation.
Constant Contact, according to PC MAG, Constant Contact does a good job delivering solid email marketing capabilities in an intuitive and nicely-priced interface.
Constant Contact (which begins at $20 per month) provides an attractive user interface (UI) and a useful set of features for the price. For those who want to try out some of the features without committing, the company offers a 60-day free trial.
Its marketing automation tools allow users to target and send a series of personalized emails to contacts in a series, resend to those that didn’t open emails the first time, and more. In-depth reporting allows businesses to analyze campaign success over time and see which contacts are engaged. Moreover, Constant Contact offers a mobile application that lets business marketers create and send emails right from their smartphone. It comes with email tracking capabilities, so users can monitor and track the performance of sent emails on the go.
This 2020 in June MonkeyPesa will be launching a one-stop business management tool and solution set to address accounting, marketing tools and practices, social media handling and performance and EMAIL MARKETING.
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