A digital marketing strategy is simply that program you are going to put in place so that you reap maximum results from the various forms of marketing employed.
A proper digital marketing strategy is supposed to guide you on where to spend most time and resources for maximum gains of leads, and sales.
We shall delve right in because you are probably in a hurry to know how to get ahead of the competition.
Five Practices To Have In Your Digital Marketing Strategy
1. Social Media
The song topping marketing charts is social media marketing – and rightly so. Social Media has taken over. With the numbers in social media, you do not want to be posting carelessly hoping to catch stray passers-by. STOP IT ALREADY.
If you are just starting out, you have no use being all platforms – you are simply spreading yourself too thin and hurting your chances of building a strong digital marketing strategy. You may start with as little as one.
You may be wondering which one to choose but if you have understood your audience, you probably know which social media channel they are best comfortable with.
Related – Increase Your Social Media Shares
2. Video Marketing on YouTube is A MUST for your Digital Marketing Strategy
YouTube is the 3rd largest search engine, and now, there are YouTube video results appearing in Google searches. That seems like hitting two birds with one stone for you. If you handle this particular edition of your digital marketing strategy right, you are in business.
To find relevant topics that people are searching for on YouTube in your industry, go to Ahrefs Keyword Explorer, switch the search engine to YouTube, and search for a broad keyword and be sure to make some brilliant work around that.
Learn more about YouTube Marketing in this guide – our guide to YouTube SEO.
Email marketing, according to Wikipedia, is the act of sending a commercial message, typically to a group of people, using email, with the aim of achieving one or more of three primary objectives, to build loyalty, trust, or brand awareness.
Plainly, it is a form of internet marketing that uses email to promote products and services or a business.
It helps cultivate personal relationships with potential customers and the results can be seen by the marketer in real-time.
With over 94% of internet users having active email addresses, this is one avenue of your digital marketing strategy that needs to be top drawer.
The goal is to increase traffic to your site or generate leads which means you are going to have to leave a number of call-to-action protocols for people to reach out to you in case they want more. This is how you can grow your email list.
4. Blog With SEO
Thank you for writing today by the way. Wait, was it targetted? if not, you were as good filling your diary or journal.
Write about the problems your target customers are actually searching for.
Say that you sell computer parts online. Chances are your customers are searching for things like:
What is computer error 404?
How to reboot a computer?
You can help people solve these problems while integrating products from your store in the content itself. Explain how the customers can go about such issues while highlighting the solutions you have.
5. Focus on Mobile
According to Statistica, some 4.78 billion people worldwide will be connected to mobile phones as of 2020. And Convince & Convert claims that 40% of shoppers consult at least one social or search channel as they shop and that 4 out of 5 shoppers use their smartphones as part of their regular consuming habits.
If you think about it, this is truly becoming the norm. Whether you’re looking up reviews for a popular video game, checking restaurant ratings on Yelp or simply seeing if your local store has the right item in stock, you’re using mobile a lot for basic consumer needs.
With that in mind, here are a few ways you can ensure that your digital marketing strategy stays on track:
- Optimize your website for both desktops and smartphones
- Use clickable phone numbers, addresses, and CTAs (calls to action)
- Make sure your contact details are connected to a map app
- Ensure a quickly loading website
- Always review ads for social media or other types of mobile-friendly platforms
Your digital marketing strategy has to be built to figure out what the customer wants, so you can get to their space with it. Simple as that. It is way beyond your product. Focus on the needs/benefits of your customer and you will reap leads and sales from a good strategy.
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