Digital Marketing in South Africa is now more rampant than ever as the world at large embraces the age of the computer and the demand to do online marketing.
With the constant influx of technology giants like Google, Facebook, IBM, Microsoft, and many others, the landscape for digital marketing teams in South Africa and marketers only gets tougher.
By the close of February 2020, South Africa boasted of the fourth-highest number of internet users ( about 35 million) in Africa behind Nigeria (1st), Egypt (2nd), and Kenya in third place. With that in mind, did you know that 26.8 million South Africans spend over 3 hours a day on social media?
That’s half the South African population. Crazy, right?
Digital marketers have the task of impressing to standout in the faces of the 26.8 million users, on social media alone.
The game of digital marketing is one that is meant to thrive on traffic and engagement, inadvertently getting you leads to make the sales that are going to bring in money. It is a game that happens every second of every day.
With that in mind, marketers are now looking out for those quick hacks that are going to make them and their work float as cream among the rest.
Five Hacks For Social Media Marketing In South Africa
First of all, did you know that according to Moz, 67% of shoppers are influenced by online ads and reviews? And according to Forbes insights majority of customers prefer to do research online and then make their purchases in stores.
So yeah, many people are now embracing Digital Marketing in South Africa.
1. Easy-to-use and attractive Website.
There are roughly 1.2 billion websites in the world, and approx. 2 sites get launched every second. This cuts across many places, not just for the digital marketing teams in South Africa. You ideally want to be ahead of the clutter that is in the 1.2 billion.
Your website is one of the first points of interaction with your consumers, so you may want to start off well and impress them. Technology is evolving and consumers expect to navigate through your website with as little hard time as possible. Websites which are not user-friendly can lose you customers and cost you money.
2. Search Engine Optimization.
Abbreviated SEO, it is basically Google’s way of separating the chaff from the good stuff. Google introduced algorithms that sift out websites that use keyword stuffing to rank higher on search engines. Good quality and well-written content is the future. It will greatly boost your ranking on Google, thereby increasing your traffic and engagement.
This only happens if you use the appropriate language that your potential customers relate with, and keep searching on. Unnecessarily lengthy content will cost you time and eventually money. If your customers can’t seem to grasp what is your site with the first 15 seconds, chances are very high they won’t be back. And that is the opposite of your intentions.
3. Social Media Marketing Is Key.
More than 60% of South Africa’s internet users spend more than a third of their time on social media. The number is a little shy of 27 million. Social media continues to give people a sense of belonging. The different well-established platforms continue to garner subscribers by the day and social media marketers are now looking over there keenly.
Obviously, there is a host of networks but the digital marketing circles in South Africa are looking at the dominant Facebook (with over 3 billion users worldwide), Twitter and Instagram for numbers. This is Micro-targetted Marketing at its best.
4. Optimize for Mobile.
We have just said that social media is a gold mine. Now, there is this – about 65% of all digital advertising that is done today is mobile. Another curious about going where the numbers are because focusing on mobile device micro-targeting.
As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally.
For marketers, online marketing skills that complement mobile marketing strategy optimization are actively sought after skill for businesses around the world. No matter the size of your organization, it’s time to level-up your mobile marketing strategy by being a digital marketer with high-value mobile marketing skills.
5. Email Marketing Is Here To Improve Digital Marketing In South Africa.
According to everlytic, the average open rates are sitting at 28% – this type of metric shows that the person receiving your email trusts your brand, and finds your subject line enticing and/or relevant. In addition, average click-through rates were pegged at 4.56%, which indicates that your content is relevant and that subscribers want to engage.
Notably, everlytic says 28% of emails are read on mobile phones, underscoring the importance of mobile-responsive emails. Finally, it is encouraging that unsubscribe rates sitting below the average of 0.33% indicate that your database shrinkage is within the norm.
Online marketing today changes with technology and so does digital marketing in South Africa. The continued involvement of big tech firms in South Africa leaves no room for sluggish development as marketers have to keep up with the trends as well as relate with customers while being at the top of the food chain.
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