CRM In Africa

By May 25, 2020 CRM

The customer is king! It is a cliche but it is very applicable. Customer Experience translates back the kind of CRM Software or even strategy undertaken. These same trends affect CRM in Africa.

Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers using data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Companies opting to use CRM in Africa to stay connected to customers, streamline processes, and improve profitability.

For very many businesses, their most valuable and important asset is their customers. In the early days at a lot of companies, the details about those customers — who they are, how they’ve interacted with your organization — are spread out in many different places. The CEO’s brain, a sales rep’s inbox, the accountant’s stack of invoices.


Who Uses CRM In Africa?

Like anywhere else where modernity, CRM in Africa is getting bigger and more relevant. CRM is used by all kinds and types of businesses –  Small and medium, already established, but mostly starts up because they usually fight to retain the few customers they get as a foundation for their growth.

Information collected from customers helps you identify prospects for up and cross-sells, convert existing customers to new products or services, target new marketing strategies, track invoices, build team’s collaboration, boost productivity, increase sales, and more customer satisfaction.

Choosing CRM Software that will work out for you is vital and that’s why it requires investment in terms of resources and time to try different programs until you find the one that will work out for your company.


List Of Top CRM In Africa

1. Oracle

Oracle’s integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven sales, service, and marketing. Oracle CRM is built on an open, standards-based architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data.

Over 50 CRM-Specific Applications—From precisely measuring marketing campaigns to automatically dispatching field technicians to remote locations, Oracle has more than 50 CRM-specific applications that help you address every phase of your CRM cycle.

Oracle’s CRM On Demand Solution makes them stand out from other CRM Software Solutions. Oracle CRM On Demand Industry Editions provide organizations with CRM solutions tailored to specific industries. Unlike other hosted CRM solutions, Oracle CRM On Demand Industry Editions is built upon Oracle’s deep industry expertise, providing organizations in the automotive, high technology, insurance, life sciences, and wealth management industries with a tangible business value from the start of the deployment. Oracle CRM On Demand Industry Editions features pre-built business processes, data models, object models, and business logic designed to support the unique requirements of each of these industries.

Oracle CRM On Demand Industry Editions also leverages Oracle’s CRM and technology leadership to ensure that industry-specific capabilities are built-in at all application levels, not just in the user interface.

2. MonkeyPesa

MonkeyPesa is a Ugandan based giant, exploring CRM In Africa. MonkeyPesa CRM is a ready-made solution that helps streamline everything from Leads to Deals, Accounts, and contacts.

MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized.

This CRM Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing and customer support, all in a single business system.

MonkeyPesa CRM – CRM In Africa – MonkeyPesa


3. Bluwave

The South African based company is a sales team catch. Your sales team will love the ease of user-friendly BluWave CRM. BluWave reduces daily admin chores by 37%; freeing more time to speak to prospects and customers. Companies that build excellent customer relationships lead the pack.

BluWave CRM Software involves using software to radically streamline all phases of the sales process, minimizing the time that sales staff require to spend on each phase. You can greatly increase the productivity of sales reps – and even do more with fewer sales staff using the BluWave sales software. The sales software uses a pipeline to track at what stage the opportunity is in the sales process. This is useful to forecast incoming sales revenue.

Bluwave Pricing – CRM In Africa – Monkeypesa

The BluWave CRM Software system revolves around a contact management component linked with a diary for scheduling appointments and things to do. BluWave CRM Software has the most compressive suite of CRM Software features for the price you pay.

BluWave CRM Software allows via the cloud for companies to create and track specific web activities that help develop the customer relationship. These activities include such activities as tracking email conversations by customers, do web-based email marketing promotions and automatic import of CRM Software leads from the Internet straight into the Application.

4. Sage CRM

Sage CRM is a cloud-based customer relationship management solution designed to help small and midsize businesses optimize their customer experience by offering tools to manage new and existing client relationships. Applications include integrated modules for sales and marketing automation, customer service, help desk, social CRM, and more. Sage CRM also offers robust mobile capabilities. The software can be deployed in the cloud and on-premise.

Sage CRM can be used to track the performance of sales agents, forecast trends, schedule meetings, and more. The dashboard gives visibility on the current sales deals and the reporting and analytic features help in forecasting sales performance and tracking new opportunities. The marketing tools help campaigners to plan and execute marketing and promotion campaigns. The solution is capable of managing campaigns across multiple channels. The built-in email marketing feature allows sending promotional messages and newsletters to the contacts.

Additionally, it also supports integration with various third-party applications.


5. Pipedrive

Pipedrive is the best for handling customer interactions and following up on leads. PipeDrive is a sales CRM Software built for minimum input and maximum output. Its pipeline allows you to stay in control of complex sales processes.

Best For Sales teams looking for a simple, yet powerful sales tool to get them organized.

Product Details – Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. With 90,000+ paying customers spanning across 155 countries, sales teams are drawn in by our CRMs simple yet powerful design that prioritizes usability above all else. When using Pipedrive, nothing falls through the cracks, allowing your team to spend less time filing and more time selling with CRM that is both agile and powerful.

PipeDrive features e-mail integration, with full support for customized templates and detailed tracking. PipeDrive can be easily connected to other software and custom features developed for it. It allows the import of existing data and exports its own to other software programs.


  • Offers an intuitive interface and deal-driven workflow
  • Solid mobile apps plus call and email synchronization
  • Helps SMBs keep on top of their CRM process


  • Limited functionality for the price
  • No separation between lists of new leads and



Customers are the biggest aspect of any business, and their satisfaction is the biggest goal of said business. The different CRM Software and tools have different functionalities. These are meant to address what business owners and marketers think will best serve their customers.



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