Facebook, since its launch, has been a game-changer. As a marketer, how do you know the right time to post on Facebook? We have a wonderful approach for you.
A brief about Facebook is that it is a social media platform, first developed by Mark Zuckerberg while he was a student at Harvard in 2004. Since its creation, it has become one of the most popular social media sites attracting people of all ages from all over the world. Facebook is a way to stay in contact with your friends or just your acquaintances, and in your case – clients and potential customers.
Facebook is one of the most powerful social media platforms for marketing this is because Facebook fans are ready to engage, and users leave nearly 5 billion comments on Facebook Pages every month. They’re also on the site daily spending roughly half an hour there each day. Timing is everything, and in order to reach your audience at just the right time, you’ll need to know when they are using Facebook.
Statistics about Facebook
- Facebook is the leading social platform, reaching 60.6% of internet users.
- 45 billion monthly active users.
- It also has 1.62 billion users that are visiting the social networking site on a daily basis.
- On average, there are 1,500 stories that appear in a person’s News Feed each time they log onto Facebook.
- 52% of participants have found a new retail product on Facebook and were interested in making a purchase.
Finding the best time to post on Facebook can massively increase your engagement, potential sales, and help your business to grow and reach more of your audience and friends. Many studies have been done to help to point marketers take the right direction, but, most of the studies reveal a different ‘best times to post.’
In reality, the best time to post on Facebook depends on a number of factors that are specific to every business, what’s your industry? In what location is your audience based? When are they online? Are you sponsoring your post? For example, CoSchedule separated software businesses in their analysis on when to post on Facebook they found out that most technology businesses posted their successful Facebook posts at 9.a.m, 3.p.m or 5.p.m.
Sprout Social found the best time for Tech companies to be on Wednesday at 10.a.m indeed anytime from 9.a.m to noon on Wednesday would bring high engagement. Considering technology businesses evening and night posting is not recommended.
The general best times to post on facebook for different week days depending on the timing and a number of factors which determines when content appears would be;
- Monday 12.p.m
- Tuesday 5.p.m
- Wednesday 1.p.m , 3.p.m, 4.p.m, 9.a.m ,5.p.m
- Thursday 9.a.m, 1.p.m, 3.p.m, 4.p.m,5.p.m, 8.p.m
- Friday 9.a.m, 1.p.m, 3.p.m, 4.p.m to 5.p.m
- Saturday 1.p.m, 3.p.m and 4.p.m
- Sunday 9.a.m, 10.p.m, 1.p.m to 3.p.m and the worst times to post would be weekends before 8.a.m and after 8.p.m.
To make good use of the time to post on Facebook, here are a few factors to look into:
Know Your Target Audience
Before you think about posting on Facebook, know who you’re trying to reach. Begin with the basics and define your target audience, What are their demographics as regards age and gender. What do they do for a living? Where do they live?, What’s their highest level of education? These questions will help you be able to better understand your audience and even when they are most likely to use Facebook. For example, if housewives are your target, look into posting later in the evening might be the best when the kids are son retiring to sleep, and all the work for the day is done.
When it’s relevant
Most content would work best in-the-moment or at a time when it’s most relevant. Some pieces of content will perform best when they’re relevant. For example, the best time to share content related to the launch of your new product tends to be directly following the announcement.
Or if you had an advert on a local TV station, it’s best to create and share social content around the same time that it’s broadcast. Posting too many times the same day can actually hurt your performance it can be annoying for some users, and your posts may get labeled as spam.
Make use of Tools and Analytics
Analytics are friendly when it comes to effective use of the accounts especially when there is consistency in posting, this will help you draw from your own analytics to determine when your audience is most active and engaged with their Facebook accounts. Checking Facebook insights would help so much, other tools that can be used while checking insights include Fanpage Karma. Once you begin to get a clearer picture of when your fans are online and how it correlates with your post engagement, you can start to test theories to see which works best for your brand.
Schedule Your Posts Using Social Media Automation
It’s possible to manually post updates but we also know that scheduling and timing are crucial to generating higher engagement levels, some of the tools that can be used include; MeetEdgar, Zoho, Buffer. This is done by choosing the exact day and time you would like your post to run.
Consider Running Ads?
Running ads on Facebook is an extremely effective way to reach your audience, running ads can boost your chances for success. The cheapest days to run ads are Sundays and Mondays, while Fridays are the highest however they might not be the best days for your business.
Focus on sharing great content.
Share content that is good and relevant to your audience and it must clearly bring out an explanation about the work you do or the kind of a business you run and how it will be of great help to your audience. Include pictures and videos that are good looking because most people tend to rush to like, share and comment as soon as the great content is posted.
In October 2020, MonkeyPesa is launching a business management tool that helps companies with accounting solutions, sales and marketing tools, customer care handling and also with Social Media handling, which includes posting on Facebook. If you are interested in these services, SUBSCRIBE HERE.
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