Best email marketing softwares as of 2020

By February 13, 2020 February 16th, 2020 Blog, Marketing

What is the best email marketing software available for you? What are the tools that the software is giving you? But then again, how user-friendly is it? This publication is going to help you gauge where your best wishes are observed as regards the different and available platforms.

Email marketing is basically a branch of internet marketing where you can reach out to their clients over email.

Even with the technology boom in the world, communication via email still remains important and businesses use this platform to build loyalty, increase brand recognition, and drives sales.

However, it can take up a lot of your time to send the right emails at the right time to the right people. Luckily, with email marketing software, you can simplify and accelerate the whole process. All you have to do is choose a reliable platform that can adapt to your operational needs, and you’re good to go. In this article, we will be giving you the details on some of the best email marketing software solutions to help you get started.


But first – we need you to understand what an email marketing software is.

Email marketing software platforms, according to martechadvisor are SaaS (cloud) based platforms that allow you to create, send and analyze emails, typically for the purposes of audience engagement and lead generation.

Automated emails are a cost-effective channel to connect with new prospects, engaging your existing customers/audience, lead nurturing and management, relationship building through drip campaigns and more.

  • According to Statista 2019, there are more than 5.6 billion active email accounts, indicating the high potential for marketing outreach to the right market segment.
  • According to a report by Oberla in 2018, effective email marketing can boast an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it!

Naturally, to classify and rank anything, there are parameters that help you to arrive at these decisions. So what are these key criteria that might help you separate one platform from the other?

  1. User interface – First impressions are usually key. Visually appealing tools make for a great experience.
  2. Audience segmentation –This factor allows you to share content to target audiences basing on demographics, online interactions location. This is possible with the high technological advancement of the software.
  3. Email Operations Automation – This is all about saving time. Platforms with automated scheduling, sending and receiving analytics and audience segmentation make it easy for users.
  4. Ready-made Templates and Non-technical Editor – These should allow you to design your own emails with an easy-to-use editor with simple drag-and-drop capabilities.
  5. Reports and Analytics Dashboards – Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate, click-through rate (CTR), device used to read email etc.
  6. Low Bounce and High Delivery – The last thing that your marketing team needs is for their hard-worked email designs to find their grave in recipient SPAM boxes. It is therefore important for you to evaluate email marketing services based on their rate of email deliverability success and low bounce. The service should follow all the compliance regulations outlined by CAN-SPAM to avoid high bounce rates.

Email reading stats

To help you find one that works for you, we’ve listed some of the best email marketing tools for small, medium, and large businesses, with a detailed overview of how they can be helpful to you.

Hubspot Marketing

HubSpot Marketing is the top of the game. HubSpot will automate most of your vital marketing operations, streamline emailing and social media management efforts.

Once signed in and in your email section, you’ll be taken to the manage section where you’ll be able to:

  • Create new emails
  • Navigate through sent, scheduled, drafted, or archived messages
  • Filter by email type or campaign
  • Search for specific emails
  • Export your email information
  • View most recently edited, created, and sent emails with a performance summary
  • Edit columns to show metrics like bounce rate, delivery rate, etc.
  • Quickly access even more tools

Hubspot Email-Marketing management dashboard


  • A generous selection of third-party integrations.
  • Flexible pricing.
  • Helpful documentation.
  • Full-service marketing platform.


  • Reporting functionality could be better.

Mail Chimp

MailChimp is probably the world’s best-known email marketing platform, and for a good reason. MailChimp makes sure that you will shed some professional light on your brand, and sell more regardless of how far your marketing career has progressed.

What is it that makes MailChimp special? Explained in the simplest way, MailChimp lets you prepare email campaigns that look just the way you’ve imagined. There is little you can’t tweak to convey the exact message you have in mind, which consequently dictates how viewers interact with your news, services, and products. It also lets you drag-and-drop items to design suitable signup forms and embed those on different locations.

A lifetime free account can be created on Mailchimp that has all basic email campaign features. You can upgrade to the pro version for added features for a price of $9.99 to$299 based on the size of your database and features required.

Mailchimp home page


  • Generous selection of third-party integrations.
  • Flexible pricing.
  • Helpful documentation.
  • Full-service marketing platform.


  • Reporting functionality could be better.

Zoho Marketing

If you are looking to streamline and optimize your email marketing and social media campaigns, you should make Zoho Campaigns your best friend. Their effortless marketing, automated responders, and professional email newsletters tools are a work of perfection. With Zoho, you the ability to track and report on their email activity as well as promote pretty much the same attractive designs on social media.


  • Offers free version.
  • Capable automation functionality.
  • Robust auto-responder and workflow features.


  • Vague pricing.
  • No custom reports.
  • Glitchy personalization in test email process.
  • Can’t make changes on an existing campaign after sending.


Constant Contact

They are described as the best email editor in the game. You’d become one of the more than 650,000 customers worldwide if you chose Constant Contact. It is optimized for improved marketing while reducing time spent on campaigns on top of additives like mobile email marketing tools, social media sharing features, as well as contact management solutions that will help you optimize the way you work.


  • A wealth of different templates.
  • Intuitive and flexible editing module.
  • Selection of commerce and event integrations.




If you’re looking to automate vital marketing operations and optimize the success of your email activities, look no further than ActiveCampaign.

On top of helping you to get the right message out, it provides you with great research tools on demographics. Through the research, you can tell detailed market insights, pull out valuable customer data, and makes sure that all your contacts and partners are managed from the same location.

It will be your marketing, sales, and CRM bundle that consolidates communication and moves it ahead, as you will conclude from the instant improvement of your team’s collaboration. Other than email marketing, this platform also supports site messaging, SMS, event tracking, and custom form creation.


  • Many third-party integrations and auto-responder options.
  • Excellent online support.


  • Comparatively short free trial.
  • No phone support.
  • Busy dashboard.

Send In Blue

This is a commendable platform. SendinBlue consolidates all your marketing efforts. It helps you create beautiful email layouts with an easy-to-use drag and drop editor.

Some features offered by SendinBlue include email template editor, email personalization, data list segmentation, reports and analytics, email automation, email workflows, and integration with other marketing campaigns.

SendinBlue dashboard

Building effective email marketing campaigns is made easier by SendinBlue with readily available email workflows that have trigger notifications, opens and clicks tracking, and drip email programs.


  • SMS campaign functionality.
  • Free plan available.
  • Wealth of auto-responders and transactional email features.


  • Account setup can be a chore.
  • Basic templates could use improvement.


GetResponse is another software you could use.

The features that GetResponse offers you include email automation, designed email templates, list segmentation, and email personalization. The tool offers a function called ‘Auto Funnel’ that acts as a ready marketing funnel for email campaigns.

The basic features are available for $15 per month, and enterprise packages range up to $1199 per month.

GetResponse dashboard


  • Easy to use.
  • Impressive number of third-party integrations.
  • Solid email marketing features.


  • Templates could be more modern.
  • Bare-bones analytics.
  • Free plan is brief.
  • No 24/7 phone support.


Aweber is a powerful email marketing software solution for you if you are looking to build engaging email templates. It is an ideal fit for small businesses and entrepreneurs that work on email campaigns on a smaller scale.

It offers all basic email functions like a drag-and-drop email editor, email newsletters, ready email designed templates, email automation, email workflows, A/B testing, list segmentation, email autoresponders, and easy integrations.

AWeber account review page

Known for high deliverability rates and email tracking, Aweber is a good choice for email marketing beginners.

AWeber gives you the flexibility to manage contacts and customize your own email templates, but not a lot of third-party integration. If you want email marketing without a lot of fuss, AWeber deserves a look.


  • Unlimited emails.
  • Great help materials.
  • Low-cost plans.
  • Extensive reporting capabilities.


  • No free plans.
  • Cannot import from Gmail or third-party address books.
  • No Google Analytics.
  • Imports take a long time.

Campaign Monitor

Campaign Monitor is a satisfactory marketing tool, especially with email marketing features and analytics, but it trails the competition in areas like direct online support.

Campaign Monitor is another direct competitor of Mailchimp, with an easy drag-and-drop editor and visual builder.

It offers features such as email automation, data segmentation, designing email templates, email personalization, and email workflows. Campaign Monitor also provides dynamic reporting and analysis that help you strategize your email marketing campaigns.


  • Solid email templates.
  • Easy-to-use interface.
  • Convenient custom auto-responders.


    • Contact importing was difficult when it comes to matching some custom fields.
    • Lacks direct online support.

10. MonkeyPesa 

In October 2020 we are launching a new and better solution for business management. On top of accounting, sales and customer care management, email marketing software will be part of the new solution. The MonkeyPesa software will cater to mobile users as we know most users find a lot of ease with mobile devices. Additionally, the new email marketing software will have 24/7 online and direct support, visual aids for new subscribers. You will be able to create new emails, export email information, and edit columns to reflect the analytics and metrics to your preference.

If you are interested in more details about the new product, please sign up HERE.